Table of Contents
- Track Your Squarespace Email Campaigns Properly
- Finding Your Campaign Data
- What Each Metric Actually Tells You
- Delivered Rate
- Open Rate (Take This with a Pinch of Salt)
- Click Rate
- Unsubscribe Rate
- Tracking Sales and Traffic
- Using This Data to Improve Your Campaigns
- Common Questions
- How reliable are open rates?
- Can I see which specific links people clicked?
- How do I set up A/B testing?
- Quick Reference
- The Bottom Line
.png?table=block&id=21c105a2-9d95-8181-845f-c7ae3edeefe4&cache=v2)
Last Edited Time
Jun 25, 2025 09:35 PM
Do not index
Do not index
Suggested Tag
Squarespace
email marketing
email campaign tracking
email analytics
Tags Synced
Tags Synced
AI summary
Learn to track and optimize Squarespace email campaigns by focusing on key metrics like delivered, open, click, and unsubscribe rates. Use this data for A/B testing, identifying patterns, and improving your subscriber list to enhance campaign performance and drive results.
Last edited by
Platform
Category
Topic
Track Your Squarespace Email Campaigns Properly
Learn how to track and optimise your Squarespace email campaigns effectively.
Once you've sent your email campaigns, you need to know if they're actually working. Squarespace gives you the tools to track this, but you need to know what to look for and what the numbers actually mean.
Finding Your Campaign Data
Your Email Campaigns dashboard shows you the essential metrics: delivered, opened, clicked, and unsubscribed rates. Here's how to access the detailed breakdown:
- Go to your Email Campaigns dashboard
- Select 'Sent' for one-off campaigns or 'Automations' for automated sequences
- Click on any campaign to see detailed statistics
You'll see total emails sent and subscriber responses displayed in a simple graph format.
What Each Metric Actually Tells You
Delivered Rate
This shows how many emails actually reached your subscribers' inboxes. If this number is lower than expected, you might have old or invalid email addresses on your list. The good news is Squarespace automatically removes bounced emails to keep your list clean.
Open Rate (Take This with a Pinch of Salt)
This shows the percentage of people who opened your email. But here's the thing: privacy features like Apple Mail Privacy Protection can make this metric unreliable. Some emails might show as "opened" when they weren't, or the opposite. Don't rely on this metric alone.
Click Rate
This is often more useful than open rates. It shows who actually clicked on links in your email, which means they were genuinely interested in your content.
Unsubscribe Rate
Keep an eye on this one. A sudden spike might mean you're sending too frequently or your content isn't hitting the mark.
Tracking Sales and Traffic
The Traffic Sources panel in your site analytics shows how email campaigns drive visitors and sales. This is particularly detailed if you're on a Commerce plan, where you can see exactly which campaigns led to purchases.
Using This Data to Improve Your Campaigns
The real value comes from acting on this information:
Try A/B testing: Send two slightly different versions of the same campaign to see which performs better. You might test different subject lines, send times, or content styles.
Look at patterns: Which campaigns get the highest click rates? What do they have in common? Use this to inform future campaigns.
Clean your lists regularly: High unsubscribe rates or low delivery rates might indicate it's time to clean up your subscriber list.
Pixelhaze Tip: Don't get hung up on open rates alone. Click rates and unsubscribe rates often give you a clearer picture of how your content is actually performing.
Common Questions
How reliable are open rates?
Not very, unfortunately. Apple Mail Privacy Protection and similar tools can skew these numbers significantly. Focus on click rates and actual conversions instead.
Can I see which specific links people clicked?
Yes, Squarespace tracks clicks on most links in your emails. The exceptions are unsubscribe links and some social media icons, but everything else gets counted.
How do I set up A/B testing?
Create two versions of your campaign with one key difference (subject line, send time, or content). Send each to a portion of your list and see which performs better before sending the winner to everyone else.
Quick Reference
KPIs (Key Performance Indicators): The metrics that matter most for your specific goals
Traffic Sources: Where your website visitors come from, including email campaigns
The Bottom Line
Good email analytics isn't about obsessing over every number. It's about understanding which campaigns actually drive the results you want, then doing more of what works. Squarespace gives you the data, but you need to interpret it correctly and act on it consistently.
Focus on the metrics that directly relate to your goals. If you want more website traffic, watch your click rates. If you're selling products, track which campaigns lead to actual sales through the Traffic Sources panel.