Using Squarespace AI for Better Website Content

Using Squarespace AI for Better Website Content

Getting the Most from Squarespace AI

Where You Can Use AI Content

• Squarespace AI works across most text areas on your site. You'll find it in text blocks, blog posts, email campaigns, product descriptions, and even SEO fields. The AI gives you a starting point based on what you tell it to write.

• To generate content, type a detailed prompt or pick from the pre-built options like paragraph starters, sales copy, or short descriptions. The more specific you are, the better the output.

Making AI Content Work for SEO

• You can use Squarespace AI to write meta descriptions and alt text for images. This saves time and helps with search visibility, but don't just accept what it gives you. Check that descriptions accurately reflect your page content and include your main keywords naturally.

• The AI is particularly useful for alt text if you have lots of images to describe. Just make sure the descriptions are accurate and helpful for screen readers.

The Human Touch Still Matters

• AI-generated content is a starting point, not a finished product. Always review and edit what the AI produces. Add your personality, check facts, and make sure it sounds like you wrote it.

• Look out for generic phrases or content that doesn't quite fit your brand voice. The AI doesn't know your business like you do, so you'll need to add those personal details that make your content authentic.

Common Questions

• Can I control what type of content the AI creates? Yes, through your prompts and the starter templates. Be specific about tone, length, and purpose. "Write a friendly welcome message for new subscribers" works better than just "write an email."

• How do I make sure AI content doesn't sound generic? Edit everything the AI produces. Add specific examples, personal stories, and details only you would know. Remove any corporate-sounding language that doesn't match how you normally communicate.

• Does AI content help with search rankings? Only if it's good content that serves your visitors. Search engines care about helpful, relevant content. AI can help you create it faster, but you still need to ensure it's accurate and valuable.

Key Terms

• AI prompts - The instructions you give the AI about what to write. More detailed prompts typically produce better results.

• Meta descriptions - The short summaries that appear under your page titles in search results. Should be around 150-160 characters.

• Alt text - Descriptions of images that help screen readers and search engines understand what's in the picture.

• Brand voice - How your business sounds when it communicates. Consistent tone, style, and personality across all your content.

The Bottom Line

• Squarespace AI can speed up your content creation, but it works best when you treat it as a writing assistant rather than a replacement for your own input. Use detailed prompts, always review what it produces, and add your own knowledge and personality to make the content genuinely useful for your visitors.

• The goal isn't to save time at the expense of quality. It's to handle the initial draft so you can focus on refining and personalising the message.