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Jul 2, 2025 03:46 PM
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Platform
Business
Category
Business Start-up
Topic
Business Skills
AI summary
Focus on starting genuine conversations and reconnecting with past colleagues to build authentic networking relationships for your start-up. Engage with industry work and seek informal advice to create memorable connections without feeling pushy.
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How to Network Without Feeling Like You're Selling Your Soul
Build genuine connections for your start-up without the cringe factor
TL;DR: Key Points
- Focus on starting conversations, not making direct pitches, especially in your first 30 days
- Reconnect with old colleagues to leverage existing relationships
- Engage by commenting on work you admire from others
- Ask industry professionals for quick, informal advice
- Remember, genuine interactions create more memorable connections
Building Real Connections
Networking doesn't have to feel like selling your soul. In your first 30 days, focus on starting conversations, not making pitches. Message old colleagues, comment on work you admire, or ask industry people for quick advice.
This approach helps you find opportunities naturally. Plus, you'll be the person they remember when something comes up.
Start with Conversations
Begin your networking by having actual conversations rather than launching into pitches. This feels less pushy and positions you as someone interested in mutual growth. You're building authentic connections that could turn into business opportunities later.
Reconnect with Past Colleagues
Reaching out to old colleagues is often your best bet. These people already know your capabilities and work ethic, making them natural allies for your new venture. A simple "how are things going?" message can reignite professional relationships and open up new opportunities for your current project.
Engage with Industry Work
Show genuine interest in what peers and industry leaders are doing. Comment on their projects or articles. This puts you on their radar and builds professional respect. It's a natural way of networking that gets you noticed without needing to pitch anything.
Ask for Informal Advice
Approaching professionals for advice is a smart way to engage without the pressure of a formal business pitch. This often leads to deeper industry insights and can turn into mentorship opportunities.
Pro tip: Always personalise your interactions. Whether you're messaging an old colleague or commenting on someone's work, that personal touch makes your communication stand out and stick in their memory.
FAQs
How can I make my networking approach more genuine?
Focus on starting conversations and showing real interest in others' work and challenges, rather than just pitching your business ideas.
Is it worth reconnecting with old colleagues when starting a new business?
Absolutely. Reconnecting with former colleagues taps into existing trust and can lead to potential collaborations or support.
What are some practical ways to network with industry professionals?
Comment on their work, attend industry events, and ask for advice or mentorship. These are all natural conversation starters.
Jargon Buster
- Networking: Interacting with others to exchange information and develop professional or social contacts
- Pitch: A short presentation or proposition aimed at selling or proposing an idea
- Industry Professionals: Experienced people who are actively working in a specific industry or professional field
The Bottom Line
Business networking doesn't have to feel awkward or transactional. Focus on conversations, reconnect with people you already know, and show genuine interest in what others are doing. Your start-up can build solid connections that go way beyond simple transactions. The goal is to be remembered for being authentic and genuinely interested in mutual growth.
