Elwyn explores the psychological trap of manufactured personas and why authentic personal branding consistently outperforms fake characters in building sustainable freelance businesses.
Learn why choosing and consistently using one signature color can dramatically boost your brand's memorability and emotional impact.
Discover how unique typography can enhance your brand's identity and differentiate it from the rest with examples from Google and more.
Learn how Skittles' unique brand strategy uses chaos and colour to build lasting connections with customers.
Learn practical steps to create catchy, memorable product names.
Why MrBeast's simple thumbnail strategy works so well and how it's influenced the entire YouTube platform.
Learn how Tropicana's 2009 rebrand led to massive losses and angry customers.
IKEA's catalogues weren't about selling furniture. They were about selling a life you could actually live. Discover how visual storytelling drove engagement and sales.
Exploring the effectiveness of the iconic Nike Swoosh logo and what businesses can learn from it.
Post-interaction design keeps your brand story alive long after customers think they're done with you.
Exploring how Spotify's green color choice revolutionized branding in tech, with lessons on consistency and recognition.
Exploring how Google's playful homepage art shows us what personality looks like online.
Discover how Lush's strategy of removing product labels creates a unique shopping experience and what you can learn from it.
Comic Sans has its place, but it's crucial to know when and where to use it. Learn the key points and contexts that work best.
Stranger Things used design to tap into 80s horror nostalgia before anyone saw a single episode. Discover the power of branding before launch.
Discover why Liquid Death's bold branding strategy is turning heads and making waves.
Why personalised platforms beat minimalist ones for keeping users engaged.
Discover why Apple's packaging is more than just a box - it's a status symbol.
Discover how Monopoly's colour scheme sharpens your branding instincts.
Spotify Wrapped's design boosts user engagement and shareability through bold visuals and personal data presentation.
Learn how Netflix hides loading times and what you can apply to your own designs.
Protecting a unique brand colour, like Cadbury's purple, is essential for marketing success.
Find out whether blocky logos will keep their appeal or disappear as quickly as they arrived.
IKEA's small pencils show how good microinteractions work. Small brand touches can massively improve user experience.
Discover how Coca-Cola's festive trucks drive brand connection every holiday season.
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