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Colour Theory

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Why Spotify's Green Colour Works So Well
Choosing Website Colours That Actually Work
Web DesignDesign Theory
•Jul 3, 2025

Choosing Website Colours That Actually Work

Guidance on selecting effective website colours for communication, branding, and accessibility. Tips on avoiding common mistakes and testing color choices.

Getting Web Colours Right for Better Accessibility
Web DesignDesign Theory
•Jul 3, 2025

Getting Web Colours Right for Better Accessibility

Learn how to make your website more readable and inclusive through smart colour choices.

The 60-30-10 Colour Rule for Web Design
Web DesignDesign Theory
•Jul 3, 2025

The 60-30-10 Colour Rule for Web Design

Create balanced, professional colour schemes without the guesswork

How a Single Color Can Transform Your Brand Recognition
Digital MarketingBranding
•Jul 3, 2025

How a Single Color Can Transform Your Brand Recognition

Learn why choosing and consistently using one signature color can dramatically boost your brand's memorability and emotional impact.

How Skittles Built a Brand Through Bold Chaos and Colour
Digital MarketingDesign Theory
•Jul 3, 2025

How Skittles Built a Brand Through Bold Chaos and Colour

Learn how Skittles' unique brand strategy uses chaos and colour to build lasting connections with customers.

Why Spotify's Green Colour Works So Well
Digital MarketingDesign Theory
•Jul 3, 2025

Why Spotify's Green Colour Works So Well

Exploring how Spotify's green color choice revolutionized branding in tech, with lessons on consistency and recognition.

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