Elwyn explores the psychological trap of manufactured personas and why authentic personal branding consistently outperforms fake characters in building sustainable freelance businesses.
Learn why choosing and consistently using one signature color can dramatically boost your brand's memorability and emotional impact.
Learn practical steps to create catchy, memorable product names.
Learn how Tropicana's 2009 rebrand led to massive losses and angry customers.
IKEA's catalogues weren't about selling furniture. They were about selling a life you could actually live. Discover how visual storytelling drove engagement and sales.
Exploring the effectiveness of the iconic Nike Swoosh logo and what businesses can learn from it.
Post-interaction design keeps your brand story alive long after customers think they're done with you.
Exploring how Google's playful homepage art shows us what personality looks like online.
Discover how Lush's strategy of removing product labels creates a unique shopping experience and what you can learn from it.
Stranger Things used design to tap into 80s horror nostalgia before anyone saw a single episode. Discover the power of branding before launch.
Discover why Liquid Death's bold branding strategy is turning heads and making waves.
Why personalised platforms beat minimalist ones for keeping users engaged.
Discover why Apple's packaging is more than just a box - it's a status symbol.
Discover how Monopoly's colour scheme sharpens your branding instincts.
Protecting a unique brand colour, like Cadbury's purple, is essential for marketing success.
Discover how Coca-Cola's festive trucks drive brand connection every holiday season.
Discover the genius behind Duolingo's owl and how its UX strategy keeps users engaged. Learn key principles for effective user motivation.
Create a standout logo in Canva with easy drag-and-drop tools, templates, and custom design options.
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