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Design Psychology

How to Use Scale in Web Design to Guide Your Users
Web DesignDesign Theory
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How to Use Scale in Web Design to Guide Your Users

Use scale wisely to make important web content stand out effectively.

The Subtle Magic of IKEA's Tiny Pencils
Digital MarketingDesign Theory
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The Subtle Magic of IKEA's Tiny Pencils

IKEA's small pencils show how good microinteractions work. Small brand touches can massively improve user experience.

Why Coca-Cola's Christmas Trucks Work So Well
Digital MarketingBranding
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Why Coca-Cola's Christmas Trucks Work So Well

Discover how Coca-Cola's festive trucks drive brand connection every holiday season.

How Duolingo's Owl Boosts Learning Motivation
Digital MarketingBranding
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How Duolingo's Owl Boosts Learning Motivation

Discover the genius behind Duolingo's owl and how its UX strategy keeps users engaged. Learn key principles for effective user motivation.