Table of Contents
- Hero Sections That Actually Work
- TL;DR: Key Points
- Why Hero Sections Matter
- Give Everything Room to Breathe
- Choose Visuals That Do the Work
- Write Less, Say More
- Test on Real Devices
- Common Questions
- How much text should I include?
- Should I use a video instead of an image?
- How do I know if my hero section is working?
- Jargon Buster
- Getting It Right
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Last Edited Time
Jul 2, 2025 04:13 PM
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Platform
Web Design
Category
Design Theory
Topic
Hero Design
AI summary
Create effective hero sections by using proper spacing, high-quality visuals, concise text, and ensuring mobile compatibility. Focus on clarity and test your design on real devices to engage visitors effectively.
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Hero Sections That Actually Work
Learn how to create hero sections that grab attention and get results without the clutter.
TL;DR: Key Points
- Give your hero section breathing room with proper spacing
- Use high-quality visuals that support your message
- Keep text short and punchy
- Test on mobile devices early and often
- Make your call-to-action button impossible to miss
Why Hero Sections Matter
Your hero section is the first thing people see when they land on your website. Get it wrong, and visitors bounce. Get it right, and you've got their attention long enough to explain what you do.
Think of it as your shop window. You've got maybe 3-5 seconds to make someone curious enough to stick around.
Give Everything Room to Breathe
White space isn't wasted space. It's what makes your hero section look professional instead of cluttered.
When you cram everything together, nothing stands out. But when you give each element proper spacing, visitors can actually process what they're seeing. Your headline becomes readable. Your image has impact. Your button looks clickable.
Choose Visuals That Do the Work
Your hero image or video needs to earn its place. It should either:
- Show your product in action
- Represent the feeling you want to create
- Support your main message
Avoid generic stock photos that could work for any business. If you're a web designer, don't use a photo of someone typing on a laptop. Show actual websites you've built instead.
Write Less, Say More
Your hero section isn't the place for your life story. You need one clear headline that explains what you do, and maybe one supporting line that adds context.
Bad: "Welcome to our innovative digital solutions platform where we leverage cutting-edge technology to transform your business processes"
Good: "We build websites that actually get you customers"
Test on Real Devices
Here's what most people get wrong: they design their hero section on a large monitor, then wonder why it looks terrible on phones.
Start with mobile. If your hero section works on a small screen, scaling it up is straightforward. The reverse isn't true.
Check that your text is readable, your button is thumb-friendly, and your image still makes sense when it's cropped for mobile screens.
Pixelhaze Tip: Open your website on your phone and show it to someone who's never seen it before. If they can't tell you what you do within 5 seconds, your hero section needs work.
Common Questions
How much text should I include?
One headline, one supporting line maximum. If you need more words to explain what you do, your offer probably isn't clear enough.
Should I use a video instead of an image?
Videos can work brilliantly, but only if they add something an image can't. Don't use video just because you think it looks fancy. Also remember that many people browse with sound off.
How do I know if my hero section is working?
Look at your analytics. If people are leaving immediately (high bounce rate), or if they're not clicking your main call-to-action button, something's not connecting.
Jargon Buster
Hero Section: The main visual area at the top of your webpage that visitors see first
White Space: Empty areas in your design that give other elements room to breathe and stand out
Call-to-Action: The button or link that tells visitors what to do next (like "Get Started" or "View Our Work")
Getting It Right
Your hero section has one job: get people interested enough to scroll down or click through. Everything else is secondary.
Focus on clarity over cleverness. Use proper spacing so nothing feels cramped. Choose visuals that actually relate to what you do. Write headlines that make sense to someone who's never heard of you before.
And always, always test on mobile devices. Most of your visitors are probably using phones, so that's where your hero section needs to shine.