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Last Edited Time
Jul 2, 2025 04:17 PM
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Platform
Web Design
Category
Design Theory
Topic
CTA
AI summary
Ensure your primary call-to-action (CTA) is visible without scrolling to improve user engagement. Use clear designs, contrasting colors, and consider sticky headers to maintain visibility. A well-placed CTA can significantly boost conversion rates. Test on various devices to optimize placement.
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Make Your First CTA Visible Without Scrolling
TL;DR: Key Points
- Position your primary CTA so it's visible without scrolling
- Use simple, clear designs for your CTAs
- A visible CTA can significantly improve user engagement and conversion rates
- Contrasting colours help CTAs stand out and attract attention
- Consider using sticky headers to keep CTAs in view while users scroll
Why Your First CTA Needs to Be Seen Immediately
When someone lands on your website, you've got seconds to show them what to do next. If your main call-to-action button is hidden below the fold, you're missing opportunities.
Think about it: most visitors won't scroll down unless they're already interested. By placing your primary CTA in that first screen view, you're giving every visitor a clear next step before they've even decided whether to stay or leave.
This isn't just theory. A visible CTA in the hero section consistently performs better than one buried further down the page.
How to Design Your First Call to Action
Keep It Simple and Direct
Your primary CTA should tell visitors exactly what will happen when they click. Skip the clever wordplay and go for clarity. "Get Started" beats "Begin Your Journey" every time.
Don't overcomplicate the design either. A cluttered CTA button confuses people, and confused visitors don't convert.
Make It Stand Out
Your CTA needs to contrast sharply with everything around it. If your website uses blue throughout, try an orange or red CTA button. The colour should feel intentional but different enough to catch the eye immediately.
Test this by squinting at your homepage. The CTA should still be the first thing you notice.
Try Sticky Headers
Sticky headers keep your CTA visible as people scroll down your page. This works particularly well for service-based businesses where visitors need to read more before they're ready to take action.
Just don't overdo it. A sticky header that takes up too much screen space (especially on mobile) will annoy more people than it converts.
Pixelhaze Tip: Test your homepage on different devices and screen sizes. What looks perfect on your desktop might push the CTA below the fold on a smaller laptop or mobile screen.
Common Questions About CTA Placement
Why is it important to have the first CTA visible without scrolling?
Because most visitors make their decision to stay or leave within seconds. If they can't see what you want them to do immediately, they'll likely leave before discovering it.
How can I ensure my first CTA stays visible?
Position it in your hero section or header area. You can also use a sticky header, but test it thoroughly on mobile devices first.
What makes a CTA effective?
Clear, action-focused text and strong visual contrast with the surrounding design. The button should be large enough to tap easily on mobile but not so large it dominates the page.
Quick Reference
Call to Action (CTA): A button or link that tells visitors what to do next, like "Sign Up", "Download", or "Get Quote"
Conversion Rate: The percentage of visitors who complete your desired action (signing up, buying, etc.)
Above the Fold: The part of your webpage visible without scrolling
The Bottom Line
Getting your first CTA visible without scrolling isn't complicated, but it makes a real difference to your conversion rates. Start by checking your current homepage on different devices. If visitors need to scroll to see your main CTA, move it up.
This small change often delivers immediate results. Your visitors get clearer direction, and you get more conversions. Test different positions and designs to find what works best for your specific audience.