Table of Contents
- Use Color and Size to Make Your CTAs Actually Work
- Prioritising Your CTAs with Colour and Size
- Choosing the Right Colour
- Sizing Matters
- Using Contrast
- Secondary CTAs
- FAQs
- How can I work out which CTA is most important on my webpage?
- Should I use multiple colours and sizes for different CTAs on the same page?
- Can I use other visual elements besides colour and size to emphasise CTAs?
- Jargon Buster
- Making It Work
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Last Edited Time
Jul 2, 2025 04:17 PM
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Platform
Web Design
Category
Design Theory
Topic
CTA
AI summary
Use bold colors and larger sizes for primary CTAs to enhance visibility, while secondary CTAs should be subtler. Maintain a cohesive color scheme and effective contrast to guide user attention, ensuring optimal placement and whitespace for emphasis.
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Use Color and Size to Make Your CTAs Actually Work
Learn how to effectively use color and size to highlight CTAs on your website.
TL;DR: Key Points
- Highlight your primary CTA using bolder colours and larger sizes
- Keep visual balance by using subtler designs for secondary CTAs
- Keep your colour scheme cohesive to avoid confusing visitors
- Use contrast effectively to make important CTAs stand out
- Consider placement and whitespace alongside colour and size for emphasis
Prioritising Your CTAs with Colour and Size
When you have multiple calls to action on a webpage, you need to make the most important one obvious. Highlight this primary action using colour and size. This grabs attention and improves user interaction because visitors naturally look at standout elements first.
Choosing the Right Colour
Pick a colour that fits your brand but also pops against your page background. You want the CTA to be noticeable without clashing with your overall design.
Sizing Matters
Your main CTA should be the largest button on the page. This makes it clear where you want users to click. Larger elements are easier to spot and suggest importance, which drives more clicks.
Using Contrast
Contrast isn't just about colour. You can create visual prominence by contrasting sizes, shapes, and even textures. For example, a button with a drop shadow will stand out more against a flat design background.
Secondary CTAs
Secondary actions should support your main CTA but not compete with it. Use softer colours or smaller sizes. An outlined or less saturated button works well without stealing attention from your main CTA.
Pixelhaze Tip: Always preview your website on different devices to ensure CTAs maintain their visual impact and functionality across various screen sizes.
FAQs
How can I work out which CTA is most important on my webpage?
Think about your webpage's primary objective or the action you most want visitors to take. This key CTA should visually dominate to match your strategic goals.
Should I use multiple colours and sizes for different CTAs on the same page?
Keep variations to a minimum. Too many different colours and sizes can overwhelm visitors and create a confusing user experience. Stick to a clear hierarchy and cohesive colour palette.
Can I use other visual elements besides colour and size to emphasise CTAs?
Yes. While colour and size are important, placement, whitespace around the CTA, and distinctive design elements like icons or unique button shapes can also help highlight your CTAs.
Jargon Buster
CTA (Call to Action): An element on a website that asks visitors to take a specific action, like signing up, buying, or subscribing.
Contrast: The degree of visual difference between elements, which can improve attention and clarity on a webpage.
Visual Hierarchy: The strategic arrangement of visual elements to guide visitor focus to primary information or actions.
Making It Work
Using colour and size strategically improves both how your webpage looks and how it functions. By guiding visitors' eyes to your key CTAs, you can improve engagement and conversion rates. Your design goal isn't just to look good but to convert visitors, guiding users smoothly from browsing to taking action.