Sell Workshops Easily Using Squarespace
TL;DR:
- Set up workshops as service products so customers can register and pay without needing shipping addresses
- Use variants to offer different times or instructors for the same workshop
- Create an events page to showcase your workshop calendar with direct purchase links
- Add product blocks to event descriptions for easy checkout from the events page
- Consider using digital products to create paywalled content for exclusive workshop materials
Squarespace makes it simple to sell and manage workshops through your website. Here's how to set everything up properly.
Add Your Workshop as a Service Product
Start by adding your workshop as a service product rather than a physical one. This skips the shipping requirements that don't make sense for workshops.
Open the Pages panel and either select an existing store page or create a new one. Click the + icon and select Service from the options.
Fill in your product name, description, and upload images that show what the workshop covers. If you run the same workshop regularly, include the date in the product name to keep things clear.
Set Pricing and Capacity
In the product editor, find the Inventory section to set your workshop price. If you don't have a limit on attendees, enable the Unlimited stock option. Otherwise, set the number to match your venue capacity or preferred group size.
Add Time or Instructor Options
When you offer the same workshop at different times or with different instructors, variants make this easy to manage.
In the Inventory section, click Add under variants. Select Custom from the dropdown, then add an option name like 'Time' or 'Instructor'. Input all the different options available.
Your customers will see a dropdown menu where they can pick their preferred session.
Publish Your Workshop
Hit Save & Publish to make your workshop live immediately, or schedule it for a later date if you prefer.
If you want to control how people find your workshops, consider moving your store page to the Not linked section. This way, people access workshops through your events page instead of browsing the general store.
Create an Events Page
An events page gives you a clean way to display your workshop calendar and makes it easy for people to see what's coming up.
In the Pages panel, either choose an existing events page or add a new one. Create individual events for each workshop, keeping the titles consistent with your product names.
Add a product block to each event description. This lets people buy directly from the event page without having to hunt around your site.
Managing Multiple Workshops
Keep adding events and products for all your planned workshops. Each event should have its own product block for smooth purchasing.
For more design control, try using a calendar block on a layout page instead of the standard events page. This gives you more flexibility to add custom text, images, and other elements around your calendar.
FAQs
Can I sell workshops on Squarespace?
Yes, by setting them up as service products and using an events page, people can register and pay online without any hassle.
Should I offer different timing options for my workshops?
If you can accommodate it, offering variants for different times or instructors helps more people attend and can boost your overall numbers.
How can I make my workshop page more engaging?
Use Squarespace's design options to add compelling text, images, and interactive elements like calendar blocks to make your events page more dynamic.
Do I need to set stock limits for workshops?
Only if your venue has capacity limits or you prefer smaller groups. Otherwise, unlimited stock works fine.
Jargon Buster
Service Products – Digital offerings like workshops that don't need shipping or physical delivery addresses
Variants – Different options within a single product, like multiple time slots or instructor choices, shown as dropdown menus
Product Block – A Squarespace block that links directly to a purchasable product, letting you add buy buttons anywhere on your site
Events Page – A dedicated page type in Squarespace designed to display calendar events with dates, times, and descriptions
Wrap-up
Setting up workshop sales on Squarespace is straightforward once you understand the service product system. The combination of service products and events pages gives you a professional way to showcase and sell your workshops.
The key is keeping your product names consistent with your event titles, and making sure each event has a clear path to purchase. Your customers get a smooth booking experience, and you get automatic payment processing without the complexity of physical product management.
Ready to dive deeper into Squarespace? Join Pixelhaze Academy for comprehensive tutorials and expert guidance.