Mailchimp and Squarespace Integration
TL;DR:
- Connect Mailchimp to Squarespace for email marketing and subscriber management
- Add signup forms, pop-ups, and checkout subscriptions to grow your mailing list
- Sync eCommerce data for targeted campaigns based on purchase behaviour
- Authenticate your domain with CNAME records to avoid spam folders
- Use RSS-to-Email to automatically send blog updates to subscribers
- Configure multiple Mailchimp accounts and audiences for different forms
Collect and Grow Your Mailing List
Connecting Mailchimp to your Squarespace site gives you several ways to capture email addresses and build your subscriber base.
Using Forms and Pop-Ups
Form Blocks work well for static signup options. You can place these anywhere on your site and connect them directly to your Mailchimp audience. The integration captures email addresses and any additional fields you've set up.
Pop-ups catch visitors before they leave your site. You can set these to appear after a certain time delay or when someone's about to exit. Test different timings to find what works without annoying your visitors.
Checkout Integration adds subscribers automatically when customers complete a purchase. This builds your list while people are already engaged with your brand.
Sync eCommerce Data
If you're running a Squarespace Commerce site, the Mailchimp integration syncs your order data, product information, and customer details. This data helps you create targeted campaigns based on what people have bought or browsed.
Set Up for Success
Domain Authentication is the bit most people skip, but it's crucial. You'll need to add CNAME records in your Squarespace DNS settings to verify your domain with Mailchimp. This stops your emails ending up in spam folders.
Sync Settings need regular attention. Check your integration settings monthly to make sure product data, order information, and customer details are flowing correctly between platforms.
Manage Email Campaigns
The RSS-to-Email feature automatically turns your blog posts into email newsletters. When you publish a new post, Mailchimp sends it to your subscribers without any manual work.
Crafting Effective Campaigns
Content Sharing through RSS feeds keeps subscribers updated with your latest posts. You can customise the email template to match your brand and add additional content beyond the blog post.
Commerce Integration works well here too. You can promote products in your newsletters and link directly to your Squarespace shop, creating a seamless experience from email to purchase.
Keep your email content short and focused. People scan emails quickly, so make your key points obvious and your calls-to-action clear.
Optimizing Configurations
How you set up your Mailchimp integration affects both compliance and effectiveness.
Multiple Configurations
Double Opt-In requires subscribers to confirm their email address before joining your list. This is mandatory for EU audiences under GDPR, but you can disable it for other regions if you prefer. The trade-off is list quality versus friction.
Multiple Accounts and Audiences give you flexibility. You can connect different forms to separate Mailchimp audiences or even different Mailchimp accounts. This helps when you're managing multiple brands or want to segment subscribers from different parts of your site.
Regular maintenance keeps everything running smoothly. Check your audience settings and form configurations quarterly to catch any issues before they affect your campaigns.
FAQs
Can I use Mailchimp across all Squarespace plans?
The integration works on Personal, Business, Commerce Basic, and Commerce Advanced plans. It's not available on starter plans.
How do I disable double opt-in for Mailchimp forms?
In the form editor, go to the Storage tab, click on Mailchimp, and toggle off the double opt-in setting. Remember this affects compliance in some regions.
Can I connect different Mailchimp accounts to various forms?
Yes. Each form can connect to a different Mailchimp account, which is useful for managing separate audiences or brands.
Do I need to authenticate my domain?
It's not mandatory, but it significantly improves email deliverability. Without authentication, your emails are more likely to end up in spam folders.
Jargon Buster
CNAME Records: DNS settings that verify you own your domain and control email sending from it.
RSS-to-Email: Mailchimp feature that automatically converts blog posts into email newsletters.
Double Opt-In: Two-step subscription process where users confirm their email address before joining your list.
Domain Authentication: Process of proving to email providers that you're authorised to send emails from your domain.
Wrap-up
The Mailchimp and Squarespace integration handles most of your email marketing needs without requiring separate tools or complex setups. The key is getting your authentication sorted early and maintaining your settings regularly. Start with basic form integration, then add pop-ups and eCommerce sync as your needs grow.
Ready to take your email marketing further? Join Pixelhaze Academy for advanced tutorials and ongoing support.