How to Set Up and Sell Gift Cards on Squarespace
TL;DR:
- Gift cards are unique-coded products that customers can use for payments in your online store
- Customers can see the card's balance and the amount deducted at checkout
- Setting up involves establishing values, customizing emails, and managing orders
- Gift card sales don't impact your revenue metrics until they are redeemed
- You must select the correct currency before issuing gift cards as it can't be changed later
Setting Up Your Online Store for Gift Cards
To start selling gift cards, your online store needs to be linked to a payment processor like Squarespace Payments, Stripe, or PayPal. Add a dedicated store page to display the gift cards.
Here's how to set them up:
Create a New Gift Card Product
In your Squarespace dashboard, select 'Add Product' and choose 'Gift Card'. Name the gift card and provide a detailed description. You can add images to make the product page more visually appealing.
Set predefined gift card values that customers can choose from during purchase. Remember, customers cannot enter custom amounts – they must select from the options you provide.
Customize Gift Card Settings
Adjust the preset amounts or add new ones based on customer preference or promotional strategies. Think about what amounts make sense for your products and price points.
Publish Your Gift Card
Once you're ready, save and publish your gift card to make it available on your store page.
Use vibrant images and clear descriptions to make your gift cards more appealing to potential buyers.
Managing Gift Card Sales and Redemptions
Customizing Gift Card Emails
You can personalize the email template that carries the gift card details through the Customer Notifications editor. This makes every gift card feel more tailored and special for the receiver.
Viewing and Exporting Gift Card Data
To monitor gift card usage and remaining balances, visit the Orders section of your dashboard. You can also export this data as a .csv file for more detailed analysis or record-keeping.
Regularly exporting gift card data can help you track popular amounts and adjust your offerings accordingly.
FAQs
Can I customize the gift card email on Squarespace?
Yes, use the Customer Notifications panel to tailor the emails sent out with each gift card.
How can I view and manage sold gift cards on my Squarespace store?
Check the Orders panel for information on each sold gift card, including usage statistics and remaining balance.
Is it possible to refund a gift card?
Yes, you can issue full refunds for unused gift cards from the Orders page. Note that partially used gift cards cannot be refunded.
Jargon Buster
Gift Card Codes: These are unique identifiers assigned to each gift card sold, allowing them to be redeemed online.
CSV (Comma-Separated Values): A file format used for data storage that can be opened in applications like Excel or Google Sheets.
Wrap-up
Setting up and selling gift cards on Squarespace gives your store a flexible purchasing option that customers appreciate. The built-in tools make it straightforward to manage, personalize, and track everything around your gift cards. Make sure your settings and policies are clear to maximize use and efficiency.
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