Top 20 Chat GPT Prompts for Writing Compelling Website Copy

Why This Matters

If you’ve ever stared at a blank page, wrangling with the “About” section or rehashing your product features for the hundredth time, you’ll know that good website copy rarely writes itself. For small business owners, marketers, and even seasoned designers, writing clear, persuasive, conversion-friendly content is a sticking point that can stall projects for weeks. Your home page is usually your brand’s first handshake. If you lose people here, the rest of your business—no matter how polished—will not have a chance to win them over.

Time spent stuck on copy directly translates to wasted money. Every hour lost fighting writer’s block, tinkering with awkward headlines, or overthinking your brand pitch is an hour you’re not closing sales or wowing prospective customers. You want your website to feel effortless for the reader, but producing that apparently “effortless” copy can be painfully slow, especially if it isn’t your day job.

ChatGPT can help you break through those content bottlenecks if you use it well. Like any tool, your outcome hinges on asking the right questions. A badly worded prompt leads to generic content or, even worse, dull copy that drives visitors away instantly.

So, let’s look at how to get the most out of ChatGPT for your website copy while sidestepping usual mistakes.

Common Pitfalls

If you’ve tried to use an AI writer for your website before, you’ll be familiar with a few rookie mistakes:

• Overly generic content. Ask a vague question and you’ll get back lifeless waffle that could have been plucked from any industry. You end up with copy that sounds like a tech manual crossed with a fortune cookie.
• Forgetting the customer. Many business owners assume their audience knows (or cares) more than they really do. The result is pages crammed with jargon or industry-speak that put people off.
• Writing for yourself, not your reader. It’s tempting to talk about your business from your own perspective, but that rarely hooks anyone except your mum.
• Feature overload. Listing features is easy, but people care more about how those features help. Failing to shift focus to benefits means your site feels flat.
• Ignoring the basics. Vital elements like headlines, calls to action, and testimonials are often rushed or left to the last minute, which means they miss the opportunity to engage and convert.
• Failure to revise. Letting AI first drafts go live without human touch is a common shortcut. The copy reads like a robot in a suit.

If you fall into these traps, your website might look impressive but will not resonate with visitors and may leave them confused.

Step-by-Step Fix

If you want ChatGPT to support your copywriting in a way that feels genuine, relevant, and persuasive, you need a clear approach. Here’s how to get it right, with practical prompts and examples you can use today.

1. Clarify Your Story Before Selling Anything

People buy from people. Your origin story might not be Dickens, but it makes your business relatable.

Example Prompt:
"Help me write a short, engaging backstory about why I started my business removing invasive weeds in Bristol. Include a touch of humour and mention my background as a frustrated gardener."

2. Nail Your Unique Selling Proposition (USP)

If you’re special, prove it. Most people need a nudge to pin down what actually sets them apart.

Example Prompt:
"I run a local artisan bakery. What makes my offer unique compared to supermarket bread? Help me phrase this for my homepage."

3. Know Your Audience (and Write For Them)

Making assumptions about your audience can cause problems. Get help in defining exactly who you want to reach: age, location, habits, and pain points.

Example Prompt:
"Describe my ideal customer if I run a yoga studio for over-50s in Mid Wales. What are their main concerns, and how can I address them on my site?"

4. Simplify, Simplify, Simplify

If it sounds complicated, you’re likely confusing your ideal customer and hurting conversions.

Example Prompt:
"Rewrite this technical description of my solar panel system in language an average homeowner will immediately understand. Keep it short."

5. Translate Features Into Real-World Benefits

A feature is what you built. A benefit is what the customer gains.

Example Prompt:
"Take these bullet points about my ergonomic office chair and rewrite them to highlight the benefits for someone working from home."

6. Weave In Customer Proof

Saying you’re brilliant isn’t enough. Testimonials and case studies build trust.

Example Prompt:
"Using these three customer reviews, write a persuasive paragraph (not just quotation marks) that builds trust for my coaching programme."

7. Use Urgency Without Overdoing It

A gentle nudge works better than pressure. Urgency is especially helpful for launches and sales.

Example Prompt:
"Write a short message for my pop-up sale that encourages people to act quickly without sounding desperate."

8. Make Everything Scannable

Nobody reads fluff. Subheadings, bullets, and short paragraphs help people move through your content quickly.

Example Prompt:
"Reformat this long chunk of text about our landscaping services into bullet points and subheadings that help customers quickly find what matters to them."

9. Optimise For Search Without Sounding Robotic

The goal is not to “trick Google.” Effective copy is both findable and readable.

Example Prompt:
"Suggest primary and secondary keywords for a blog about sustainable cleaning products, then integrate them naturally into the first two paragraphs."

10. End Every Page With a Strong CTA

Never leave the reader wondering what to do next. Phrases like “Contact us,” “Download the guide,” or other clear instructions encourage action.

Example Prompt:
"Write three varied CTA buttons for my web design portfolio, encouraging people to request a quote. Make the language less formal."

11. Let Your Brand Personality Shine

ChatGPT often defaults to “corporate bland” language. Provide your desired style and ask for a matching tone.

Example Prompt:
"Rewrite this welcome paragraph in a friendly, offbeat style, as if you were talking to an old friend."

12. Keep Your Message Consistent

When your homepage feels playful and your contact form sounds like a legal contract, it confuses visitors.

Example Prompt:
"Review these four different web pages and rewrite any section that sounds too formal. Keep my tone warm and conversational."

13. Write Headlines That Stop The Scroll

Strong headlines draw readers in right away.

Example Prompt:
"Suggest five punchy headlines for my blog post about how using local Welsh timber supports a sustainable economy."

14. Tell Real Stories

Stories make your point in a way stats never can.

Example Prompt:
"Tell the story of a dog owner who found peace of mind using my mobile pet grooming service—with a clear before and after."

15. Make Claims and Back Them Up

If you say your product saves energy, include proof.

Example Prompt:
"Describe a scenario showing how my smart thermostat helped a customer save money in the first month."

16. Address Objections Upfront

If customers have concerns, name them directly; this puts people at ease.

Example Prompt:
"List the top three objections customers have about switching laundry detergent brands, and answer each with a reassuring line for my FAQs."

17. Sprinkle In Power Words Sparingly

Power words trigger emotion and action when used in moderation. Overuse makes your site sound exaggerated.

Example Prompt:
"Revamp this product description using powerful, evocative words while keeping it honest and down-to-earth."

18. Use Credible Data Carefully

Backing up claims with data gives you authority, but overloading with numbers can be overwhelming.

Example Prompt:
"Blend these survey statistics into a short, confidence-building paragraph for my financial planning website."

19. Pair Copy With Visual Content

Copy and visuals work best when they complement each other.

Example Prompt:
"Write captions for these three photos showing my eco-friendly packaging process. Each caption should add context and tell a mini story."

20. Keep Content Fresh

Websites need regular updates to keep readers and search engines interested.

Example Prompt:
"Suggest five new blog topics I could add this month for my handmade jewellery website, focusing on behind-the-scenes content."

What Most People Miss

Many people think ChatGPT simply provides answers. That’s a common misconception. The key isn’t the AI itself, but how you use it to develop your ideas and support your creativity. Prompts act as a starting point—a way to shape your own work, not a replacement for it.

The difference comes from personalising everything. Take the AI’s draft and add pieces only you can provide: local references, stories from your own customers, or your unique style of humour (a Pixelhaze staple). Great copy stands out because of the distinctive human touch behind the words.

One essential skill is to use ChatGPT to move past the blank-page roadblock, and then run every draft through your filters for tone, accuracy, and whether you’d really say it out loud.

The Bigger Picture

Putting these systems in place adds up over time. You’ll stop getting stuck on awkward headlines and endless rewrites. Updating your website will become manageable. That gives you space to focus on what truly drives your business forward: engaging with customers, refining your product, and delivering top-notch work.

As you keep refining your prompts and updating your copy, you’ll notice consistent improvement. Each new draft, each adjustment, builds your writing skills even further. SEO becomes easier. Customers “get” you faster. Your credibility grows, especially compared to competitors still stuck with generic copy.

Wrap-Up

Using clear, thoughtful ChatGPT prompts can move your website copywriting from difficult to efficient and creative. Follow the steps above, always applying your own judgement, and your website will become a stronger asset.

Give these prompts a try on your own content. Compare the results to what you already have and see which version performs better. Within a month, you’ll save time and see more visitors taking positive actions—contacting you, buying, or exploring further.

Want more helpful systems like this? Join Pixelhaze Academy for free at https://www.pixelhaze.academy/membership.

FAQ

How can I make sure the AI’s suggestions actually suit my business?
Always add your own details—location, target audience, a customer snippet, or even just a phrase you know your team uses. Custom prompts get custom results.

Is it possible for all my web copy to sound like me, and not like an AI?
Yes, as long as you treat ChatGPT as a first draft creator, not the final word. Adjust every draft for tone, idioms, and personality.

How often should I update my website copy?
A light touch every couple of months (and a bigger review every six months) keeps things from going stale and can bump you up the search rankings.

Can I use ChatGPT for things like headlines, pricing tables, and FAQs?
Yes. Short, specific prompts work even better for focused sections than whole pages. For best results, always feed in your current best-performing content as context.

Jargon Buster

• Unique Selling Proposition (USP): The thing that makes your business different and better for your chosen customers.
• Call to Action (CTA): The line or button that tells your visitor what to do next, like “Buy now” or “Request a quote”.
• Scannable content: Writing that’s broken up into headings, bullets and short paragraphs, so people can quickly pick out key points.
• Power words: Words that spark emotion or action (like “guaranteed,” “exclusive,” or “transform”).
• Social proof: Evidence from others (testimonials, stats, badges) that shows people trust you.
• Readability score: A measure of how easy your writing is to understand (aim for “Plain English” if possible).

Written by Elwyn Davies for Pixelhaze Academy.
If you want more straight-talking guidance, practical prompts, and genuine support, you can sign up for free at https://www.pixelhaze.academy/membership.