Term
CRO (Conversion Rate Optimization) (kən-vûr′zhən rāt ˌäp-tə-mī-zā′shən)
Definition
CRO increases the number of website visitors who achieve a specific goal, like making a purchase or signing up for a newsletter, by adjusting various elements of the site.
Where you’ll find it
CRO tools are typically embedded within the analytics or optimization sections of web design platforms. They may not be available in all plans; higher-tier plans often include more advanced CRO tools.
Common use cases
- Improving purchase rates by altering the design or placement of the “Buy Now” button.
- Increasing newsletter sign-ups by optimizing the sign-up form layout and text.
- Adjusting content and offers on landing pages to determine which configuration produces better conversion results.
Things to watch out for
- Over-optimization can lead to a cluttered or confusing user experience, potentially lowering conversions.
- Not every change guarantees improved conversion rates; consistent testing and analysis are essential.
- The features of CRO tools can vary significantly between different web design platforms or subscription plans.
Related terms
- A/B Testing
- Heatmapping
- Analytics Tools
- User Engagement
- Landing Page Optimization
Pixelhaze Tip: Always base your CRO strategies on actual visitor data rather than assumptions. Utilize A/B testing to compare different versions of a page to see which one performs better in converting visitors.