Term
Above the Fold
Definition
"Above the Fold" refers to the part of a webpage that is visible without needing to scroll down. It is crucial for showcasing key content or calls-to-action that you want users to see and interact with immediately.
Where you’ll find it
This concept applies across all webpages, regardless of the platform used for creation such as WordPress, Wix, or Squarespace. It is a fundamental aspect of web design that appears in all types of templates and layouts.
Common use cases
- Strategically placing important information like headlines, key points, or promotions to capture the viewer's attention right away.
- Inserting primary calls-to-action such as 'Sign Up' or 'Contact Us' buttons to increase user engagement.
- Featuring captivating visuals or video content that encourages further exploration of the site.
Things to watch out for
- Overloading above-the-fold content can overwhelm users, possibly leading to high bounce rates.
- Neglecting to adjust the layout for mobile devices, where screen sizes require more concise and impactful content placement.
- Regularly updating the design based on current user behavior and web design trends is important for maintaining effectiveness.
Related terms
- User Engagement
- Call-to-Action
- Bounce Rate
- Responsive Design
- Visual Hierarchy
Pixelhaze Tip: Keep the 'Above the Fold' area clean and focused. A clear, compelling headline and a single call-to-action can be more effective than crowding the space with multiple offers or information chunks. Always preview this area on various devices to ensure it looks great everywhere!