Your First Email Campaign with Squarespace
TL;DR:
- Access Email Campaigns directly from your Squarespace dashboard
- Build your mailing list by importing contacts or using site features like pop-ups
- Design emails using customizable templates that match your brand
- Set up proper sender details with a custom email address
- Create automated emails triggered by subscriber actions
- Test everything with the free trial before committing
Getting Started
Head to the Email Campaigns dashboard from your Squarespace site. Before diving in, watch the introductory video to get familiar with the layout and tools available.
The free trial gives you room to test different campaign ideas without paying upfront. Use this time to explore the features and see what works for your audience.
Building Your Mailing List
Your mailing list is the foundation of email marketing. Here's how to build one that actually works:
Adding and Importing Subscribers
You can manually add email addresses or import them using a CSV file. If you're starting from scratch, use your site's built-in features to collect emails:
- Add newsletter signup forms to your pages
- Enable email collection at checkout
- Use pop-ups or promotional bars (but don't overdo it)
Segmentation
Create different lists for different types of subscribers. Maybe you have customers, prospects, and newsletter subscribers. Segmenting lets you send more relevant emails to each group.
Designing Your Email
Squarespace's email templates are customizable and designed to match your site's look. You can add text, images, and call-to-action buttons. Link directly to blog posts or products from your site to keep everything connected.
Keep your emails consistent with your website's branding. This builds trust and makes your emails instantly recognizable in busy inboxes.
Setting Up Sender Details
Before you send anything, set up your sender details properly. Choose the name and email address subscribers will see in their inbox.
Use a custom email address rather than a generic Gmail or Hotmail account. This looks more professional and helps with deliverability. Something like hello@yourdomain.com works well.
Creating Email Automations
Automations handle repetitive tasks and respond to subscriber actions immediately. Set up triggers like:
- Welcome emails for new subscribers
- Thank you messages after purchases
- Follow-up emails for abandoned carts
Personalize these messages based on what triggered them. A welcome email should be different from a purchase thank you.
Automations save time and keep your audience engaged without you having to remember to send each email manually.
FAQs
How do I build a mailing list with Squarespace?
Use signup forms, pop-ups, or checkout options to collect emails. You can also import existing contacts via CSV file.
Can I match my email design to my website?
Yes, Squarespace templates are designed to work with your site's branding. Use the same colors, fonts, and style for consistency.
Why do sender details matter?
Proper sender details improve deliverability and look more professional. Use a custom email address from your domain rather than a free email service.
What makes an email campaign effective?
Relevant content, good timing, clear calls-to-action, and consistent branding. Test different approaches to see what works for your audience.
Jargon Buster
Email Campaigns: Squarespace's built-in tool for designing and sending emails to your subscribers.
Mailing List: Your collection of email addresses organized for sending targeted campaigns.
Templates: Pre-designed email layouts you can customize with your content and branding.
Automation: Emails that send automatically based on subscriber actions like signing up or making a purchase.
Segmentation: Dividing your mailing list into groups based on interests, behavior, or demographics.
Wrap-up
Email campaigns work best when they feel like a natural extension of your website. Focus on building a quality mailing list, create emails that match your brand, and set up automations to handle the routine stuff.
Start with the free trial to test everything before committing. Once you've got the basics down, you can expand into more advanced features and strategies.
Ready to dive deeper into Squarespace marketing? Join Pixelhaze Academy for step-by-step guides and expert tips.