Term
Content Calendar
Definition
A Content Calendar is a virtual tool used for organizing, scheduling, and managing content such as blog posts, emails, or social media updates before they go live. It helps ensure that content is published consistently and on time.
Where you’ll find it
In most business platforms, the Content Calendar feature can be found under the marketing or content management sections. Accessibility might vary based on the subscription plan or the specific platform version being used.
Common use cases
- Planning a month’s worth of social media posts in advance to ensure consistent engagement with your audience.
- Scheduling email marketing campaigns that align with specific promotions or events.
- Organizing and timing blog posts to maintain a regular publishing schedule, which supports SEO and audience retention.
Things to watch out for
- Make sure to double-check the scheduled times across different time zones to avoid unintended posting times.
- Keep an eye on platform updates, as these can sometimes reset or alter scheduled content without prior notice.
- Some advanced features of the Content Calendar might only be available on higher-tier plans.
Related terms
- Post Scheduling
- Marketing Automation
- SEO
- Digital Marketing
- Editorial Calendar