Email Campaigns for Your Squarespace Store
TL;DR:
- Email Campaigns integrate directly with your Squarespace Commerce site
- Collect customer emails at checkout, through pop-ups, or on product pages
- Send automated welcome emails, thank-you messages, and targeted promotions
- Showcase up to seven products directly in your campaigns
- Requires a Business or Commerce subscription plus Email Campaigns add-on
Email Campaigns work hand-in-hand with your Squarespace store to help you stay connected with customers. Instead of juggling separate email tools, you can manage everything from your Squarespace dashboard.
Getting Started
You'll need a Business or Commerce subscription to use Email Campaigns with your store. Once that's sorted, you can either subscribe to Email Campaigns or start with their free trial to test things out.
The integration keeps your branding consistent across emails and gives you analytics that tie directly back to your store performance.
Building Your Email List
The key to successful email campaigns is having people to send them to. Here's where you can collect customer emails:
At checkout – Add a simple newsletter signup option when customers are completing their purchase. They're already engaged with your brand, so this is prime time to ask.
Store page pop-ups – Use promotional pop-ups to capture attention when visitors are browsing your products.
Product pages – Place newsletter signup blocks on individual product pages to target customers interested in specific items.
Creating Campaigns That Work
Product showcases let you feature up to seven products directly in your emails. Customers can click through and buy without leaving the email, which removes friction from the buying process.
Exclusive discounts work well for rewarding subscribers. You can generate unique discount codes that make your email list feel special and encourage people to stay subscribed.
Automation That Actually Helps
Set up automated emails for key moments:
- Post-purchase – Send thank-you emails or suggest related products while the buying experience is fresh
- New subscribers – Welcome people with a discount or introduce them to your best-selling products
- Abandoned cart – Remind customers about items they left behind (this one's particularly effective)
The automation runs in the background, so you're not manually sending emails every time someone makes a purchase or signs up.
Making the Most of Integration
Since Email Campaigns connects directly with your store, you get insights that external email tools can't provide. You can see which campaigns drive the most sales, not just opens and clicks.
Your branding elements (logo, colours, fonts) automatically carry over from your site to your emails. This consistency helps with brand recognition and looks more professional than cobbled-together solutions.
FAQs
Do I need a Commerce subscription for Email Campaigns?
Yes, Email Campaigns work with Business and Commerce subscriptions. The integration with your store features requires one of these plans.
How many products can I show in one email?
Up to seven products per campaign. Each product includes an image, description, and direct purchase link.
What automated campaigns work best for stores?
Welcome emails for new subscribers, post-purchase thank-you messages, and abandoned cart reminders tend to perform well. Start with these basics before getting fancy.
Can I see which emails lead to sales?
Yes, the integration between Email Campaigns and your store lets you track sales that come directly from your campaigns.
Jargon Buster
Email Campaigns – Squarespace's built-in email marketing tool that integrates with your store
Commerce subscription – Squarespace's plan level that includes full e-commerce features
Automated campaigns – Emails that send automatically based on customer actions like purchases or signups
Product showcase – Email feature that displays multiple products with direct purchase links
Wrap-up
Email Campaigns remove the hassle of connecting separate email tools to your Squarespace store. The integration means less technical setup and more time focusing on what actually matters – connecting with customers and growing your business.
Start with the basics: collect emails at checkout, set up a welcome sequence, and try a simple product showcase. You can always add more sophisticated campaigns once you see what works for your audience.
Join Pixelhaze Academy to access more detailed tutorials and get help with your Squarespace store.