Optimising Your Wix Store for Mobile Shoppers
TL;DR:
- Mobile shoppers make up most of your customers, so your Wix store needs to work perfectly on phones
- Use Wix's mobile editor to adjust how product pages look on smaller screens without affecting your desktop layout
- Check each product page manually on mobile – the automatic settings don't always get it right
- Fix text sizes, image positioning and button placement to make shopping easier
- Better mobile layouts lead to more sales
Mobile shopping dominates online retail, and your Wix store needs to work flawlessly on smartphones. While Wix automatically creates mobile versions of your pages, the default settings often need tweaking to create the best shopping experience.
Getting Your Mobile Layout Right
Your mobile store layout requires individual attention for each product page. The automatic mobile conversion rarely delivers the polished result your customers deserve.
Start by switching to Wix's mobile editor and preview how each product page appears on a phone screen. You'll likely spot issues with text sizing, image stacking, and button placement that need fixing.
Making Essential Mobile Adjustments
Focus on these key areas when optimising your mobile product pages:
Text and headings often appear too large or small on mobile screens. Adjust the sizing so product titles stand out without overwhelming the layout, and ensure descriptions remain readable without excessive scrolling.
Image positioning frequently causes problems on mobile. Products might appear stacked awkwardly or lose their visual impact when compressed. Use the mobile editor to rearrange images for better flow and ensure your products look their best.
Buttons and clickable elements need proper sizing and spacing for mobile users. Make sure add-to-cart buttons, size selectors, and quantity controls are easy to tap without accidentally hitting other elements.
Page loading becomes more critical on mobile connections. Test your pages on different devices and connection speeds to ensure images and content load smoothly.
Using Wix's Mobile Editor Tools
The mobile editor gives you drag-and-drop control over how elements appear on phones and tablets. You can move, resize, and hide elements specifically for mobile without changing your desktop layout.
Make changes gradually and preview them frequently. What looks good in the editor doesn't always translate perfectly to actual mobile devices, so test on real phones when possible.
The mobile editor also lets you adjust spacing between elements, which often needs tightening on smaller screens to prevent excessive scrolling.
FAQs
Can I make different layouts for mobile and desktop in Wix?
Yes, Wix's mobile editor lets you customise mobile layouts independently from your desktop version. Changes you make in mobile view only affect how the store appears on phones and tablets.
Do I need to check every single product page on mobile?
You should check your main product pages and any with unique layouts. If you have hundreds of products with identical templates, testing a representative sample will show you what adjustments to make across similar pages.
Will mobile changes affect my desktop store?
No, adjustments made in Wix's mobile editor only impact the mobile version of your store. Your desktop layout remains unchanged.
How do I know if my mobile store is working well?
Check your analytics for mobile bounce rates and conversion differences between desktop and mobile traffic. High mobile bounce rates often indicate layout problems.
Jargon Buster
Mobile Editor – Wix's tool for customising how your store appears on phones and tablets without changing the desktop version
Product Pages – Individual pages showing specific items with photos, descriptions, prices and purchase options
Conversion Rate – The percentage of visitors who make a purchase, often different between mobile and desktop users
Responsive Design – Layouts that automatically adjust to different screen sizes, though manual tweaking often improves results
Wrap-up
Getting your Wix store's mobile layout right takes time, but it directly impacts your sales. Most customers will abandon a mobile store that's difficult to navigate or looks unprofessional on their phone.
Use the mobile editor to fine-tune your most important product pages first, then work through the rest of your catalogue. The effort you put into mobile optimisation will show up in your conversion rates and customer satisfaction.
Ready to improve your Wix store's performance? Join Pixelhaze Academy for more detailed guides and expert support.