Customising Wix Product Pages for Small Catalogues
TL;DR:
- Use Wix's built-in layout options for clean product presentation
- Write benefit-focused descriptions that get to the point quickly
- Add multiple product images including lifestyle shots showing items in use
- Include extra details like shipping times and sizing guides in text boxes
- Use collapsible tabs to keep detailed information accessible without cluttering pages
When you're running a small online shop with 10-20 products, every product page needs to work hard. Each page is a chance to convert browsers into buyers, so getting the design and content right matters.
Start with Wix's Clean Layout Options
Wix's built-in product page layouts do the job well for most small businesses. They're designed to showcase products clearly without needing extra plugins or complex customisation. Pick one that puts your product front and centre.
The simpler templates often perform better than fancy ones. Your customers want to see what they're buying, not admire your design skills.
Write Benefit-Focused Descriptions
Skip the feature lists and focus on what your product actually does for the customer. Instead of "Made from 100% organic cotton," try "Soft against sensitive skin and gets softer with every wash."
Keep descriptions short enough that people will actually read them. Most visitors scan rather than read, so make every sentence count.
Add Multiple Product Images
Wix lets you upload several images per product. Use this feature properly:
- Include at least one clean product shot on a plain background
- Add lifestyle images showing the product being used
- Show different angles, colours, or variations
- Include size reference shots if scale matters
People buy with their eyes first. The more clearly they can picture owning and using your product, the more likely they are to buy.
Include Extra Information in Text Boxes
Below your main description, add text boxes for practical details:
- How long shipping takes
- Sizing guides or measurements
- Care instructions
- Information about your production process
This extra detail helps build trust and reduces customer service queries later. It also shows you're thinking about their experience beyond just making the sale.
Use Collapsible Tabs for Detailed Information
For information like warranty details, extensive care instructions, or detailed specifications, collapsible tabs work well. They keep your page looking clean while making detailed information available to customers who want it.
Most people won't click through every tab, but knowing the information is there builds confidence in your product and business.
Balance is key. Too much information overwhelms people, but too little makes them uncertain about buying. Include what customers need to make a confident purchase decision.
FAQs
Can I add multiple images to each Wix product page?
Yes, Wix supports multiple images per product. Upload several to give customers a complete view of what they're buying.
How do I add extra information like shipping times to my product pages?
Use Wix's text box feature to add sections below your main product description. This is perfect for shipping details, sizing guides, and other practical information.
Can I create collapsible tabs on Wix product pages?
Yes, Wix includes collapsible tabs as a standard feature. Use them to include detailed information without making your page look cluttered.
Jargon Buster
Product Page Customisation: Adjusting the layout, design, and content of individual product pages to better showcase your items and encourage sales.
Collapsible Tabs: Clickable sections that expand to show additional content when needed, helping keep pages tidy while making detailed information accessible.
Layout Options: Pre-designed page templates provided by Wix that you can use as starting points for your product pages.
Wrap-up
Good product pages for small catalogues don't need complex features. Wix's standard tools handle most of what you need. Focus on clear product presentation, benefit-focused descriptions, and including the practical details customers need to buy with confidence.
The goal is making it easy for visitors to understand what you're selling and why they should buy it. Keep pages clean, informative, and focused on the customer's needs rather than showing off every feature Wix offers.
Ready to improve your Wix design skills? Join Pixelhaze Academy for step-by-step tutorials and expert guidance.