Pre-Sale Tracking on Wix Using Analytics
TL;DR:
- Wix Analytics shows page views, product interest, and cart abandonment during pre-sales
- Monitor traffic sources, conversion rates, and form submissions to spot problems early
- High clicks but low sales usually means your product pages need work
- Use this data to fix issues before your official launch
Pre-sale periods are when you can spot problems without the pressure of live sales. Wix Analytics gives you the data you need to fix things before they hurt your bottom line.
Understanding What Wix Analytics Shows You
Wix Analytics tracks customer behaviour automatically. During pre-sales, you get data on which products people are looking at, where they're coming from, and where they're dropping off.
The most useful data points are:
- Page views per product
- Time spent on product pages
- Cart abandonment rates
- Traffic sources
- Form completion rates
This information helps you see patterns. If everyone's bouncing from a specific product page, there's probably something wrong with it.
Key Metrics That Actually Matter
Traffic Sources
Knowing where visitors come from helps you double down on what's working. If Instagram is sending quality traffic but Facebook isn't, you know where to focus your energy.
Conversion Tracking
This shows how many visitors turn into customers. During pre-sales, even small conversion rates give you useful data about what's working.
Form Submissions
Newsletter signups and contact forms tell you about genuine interest. Low form completion might mean your forms are too long or asking for too much information.
Fixing High Traffic, Low Sales Products
When a product gets lots of clicks but few sales, the problem is usually on the product page itself. Common issues include:
- Poor quality images
- Unclear product descriptions
- Pricing that doesn't match expectations
- Missing key information customers need
Check these elements first. Often a simple tweak to the description or adding another photo angle solves the problem.
Using Data to Test Changes
Once you spot a problem, test your fixes. Change one thing at a time so you know what worked. Try different product descriptions, swap out images, or adjust your pricing structure.
Wix makes it easy to update product pages quickly. Make changes, wait a few days for data, then check if your metrics improved.
FAQs
Can I track abandoned carts during pre-sales?
Yes, Wix Analytics shows abandoned cart data even during pre-sales. This helps you spot friction points in your checkout process early.
How do I see where my pre-sale traffic comes from?
The traffic sources section in Wix Analytics breaks down whether visitors came from search engines, social media, direct links, or referral sites.
Does Wix track sales conversions for pre-sale products?
Yes, you get conversion data for any sales made during your pre-sale period. This data is crucial for understanding what's working.
Jargon Buster
Wix Analytics – Wix's built-in tool that tracks how visitors use your website and shows you performance data
Abandoned Carts – When someone adds products to their cart but leaves without buying
Conversion Rate – The percentage of visitors who complete a purchase or desired action
Traffic Sources – Where your website visitors came from before landing on your site
Wrap-up
Pre-sale analytics give you a head start on optimizing your store. Use Wix Analytics to spot problems early, test solutions, and improve your conversion rates before your full launch.
The data only helps if you act on it. Check your analytics regularly, make targeted improvements, and track whether your changes work. Small tweaks during pre-sales often lead to much better results once you go live.
Ready to dive deeper into Wix optimization? Join Pixelhaze Academy for step-by-step guidance on getting the most from your analytics data.