Create Winning Wix Ecommerce Product Pages
Learning Objectives
By the end of this chapter, you'll be able to:
- Design effective Wix ecommerce product pages that convert visitors into customers
- Implement essential elements like image galleries, customer reviews, and detailed descriptions
- Ensure your product pages work perfectly across all devices and screen sizes
Introduction
Your product pages are where the magic happens. They're the digital shop window that either convinces someone to buy or sends them clicking away to a competitor.
In this chapter, you'll learn how to build Wix ecommerce product pages that do more than just look good. They'll work hard to turn browsers into buyers. We'll cover the essential elements every converting product page needs, from stunning image galleries to trust-building reviews.
Whether you're launching your first online store or improving an existing one, these techniques will help you create pages that sell.
Lessons
Lesson 1: Setting Up Engaging Image Galleries and Zoom Features
Your product images are the closest thing to letting customers touch and examine your products in person. Here's how to make them count:
Step 1: Select your best product images. You'll need shots from different angles, close-ups of important details, and images showing the product in use.
Step 2: In the Wix editor, click 'Add' then select 'Gallery'. Choose a style that suits your brand – grid layouts work well for most products.
Step 3: Enable zoom functionality in your gallery settings. Choose between 'Mouse-hover Zoom' for desktop users or 'Click-to-Zoom' for both desktop and mobile.
Step 4: Arrange your images in a logical order. Start with the main product shot, then show different angles, followed by detail shots and lifestyle images.
The key is thinking like your customer. What would they want to see before hitting 'buy'? Give them those views.
Lesson 2: Writing Product Descriptions That Sell
Your product description needs to do two jobs: inform and persuade. Here's how to nail both:
Step 1: List the key features that matter to your customers. Focus on what solves their problems or meets their needs.
Step 2: Write a clear main description that leads with benefits, not just features. Instead of "Made from cotton", try "Stays comfortable all day thanks to breathable cotton fabric".
Step 3: Add essential details like dimensions, materials, and care instructions as bullet points. This makes them easy to scan.
Step 4: Include any relevant technical specifications or compatibility information your customers need.
Write as if you're helping a friend choose the right product. Be helpful, honest, and specific.
Lesson 3: Building Trust with Reviews and Guarantees
Trust is what turns interest into sales. Here's how to build it into every product page:
Step 1: Add customer reviews using Wix's review apps from the App Market. Install 'Wix Reviews' or similar apps to get started.
Step 2: Display your shipping information, return policy, and any guarantees prominently on each product page. Don't make customers hunt for this information.
Step 3: Show security badges, certifications, or awards that apply to your products. These small details add credibility.
Step 4: Make your 'Add to Cart' button impossible to miss. Use contrasting colours and clear, action-focused text.
Each product page should answer the question: "Why should I trust this purchase?" before customers even ask it.
Practice
Time to put this into action. Create a product page for a fictional item using these steps:
- Choose a product category you're familiar with
- Source or create 4-6 high-quality product images
- Write a compelling product description using the techniques from Lesson 2
- Add trust elements like shipping information and return policies
- Preview your page on desktop, tablet, and mobile to check it works everywhere
Pay attention to how the page flows and whether everything a customer needs to know is easy to find.
FAQs
How do I add customer reviews to my Wix product pages?
Go to the Wix App Market and search for review apps like 'Wix Reviews'. Install the app and follow the setup instructions to start collecting and displaying reviews on your product pages.
What's the best way to make my product pages mobile-friendly?
Use Wix's mobile editor to check how your pages look on smaller screens. Ensure text is readable, buttons are easy to tap, and images load quickly. Test on actual mobile devices when possible.
Can I show stock levels or special offers on my product pages?
Yes, Wix allows you to display stock status and create special offer banners. You can set up low stock alerts and promotional badges through your product settings.
How many product images should I include?
Include enough images to give customers confidence in their purchase. For most products, 4-6 images work well: main shot, different angles, detail shots, and lifestyle images.
Jargon Buster
Image Gallery: A collection of product photos arranged in a grid or carousel that customers can browse through
Zoom Feature: Tool that lets customers magnify product images to see fine details by hovering or clicking
Call to Action (CTA): The button or link that tells customers what to do next, like 'Add to Cart' or 'Buy Now'
Mobile Responsiveness: How well your website adapts and functions on phones and tablets
Conversion: When a visitor to your site completes a desired action, like making a purchase
Wrap-up
You now have the tools to create Wix product pages that convert. Remember, great product pages combine stunning visuals, clear information, and trust-building elements in a package that works perfectly on any device.
The best product pages feel like having a knowledgeable shop assistant right there to answer questions and guide the purchase. That's your goal with every page you create.
Start with one product and get it right, then apply what you've learned to the rest of your store. Small improvements to your product pages can make a big difference to your sales.
Ready to take your Wix skills further? Explore more courses at https://www.pixelhaze.academy/membership