Wix Ecommerce Basics 6.2: GDPR and Cookie Compliance

Learning Objectives

By the end of this chapter, you'll be able to:

Set up and customise the Wix cookie banner for your ecommerce store
Create a GDPR-compliant privacy policy that protects your business
Apply data collection rules correctly to avoid penalties
Balance compliance requirements with effective marketing tools

Introduction

If you're selling to customers in the UK or EU, GDPR compliance isn't optional. Get it wrong and you could face hefty fines that put your business at risk.

The good news? Wix provides built-in tools that make compliance straightforward. This chapter shows you exactly how to set up your cookie banner, update your privacy policy, and handle customer data properly. You'll protect your business while building trust with your customers.

Lessons

Your cookie banner tells visitors what cookies you're using and gets their permission. Here's how to set it up properly:

Step 1: Access Cookie Settings

Log into your Wix dashboard
Go to Settings, then select 'Cookies & Tracking'
Click on 'Cookie Banner'

Step 2: Enable and Configure

Toggle the banner on
Choose your banner style and position
Customise the text to match your brand voice
Set the banner colour to complement your site design

Step 3: Test Your Setup

Preview your site to check the banner appears correctly
Test both accept and decline options work properly
Verify the banner displays on mobile devices

This is the bit most people miss: your banner needs to appear before any tracking cookies load. Wix handles this automatically, but double-check by testing in an incognito browser window.

Your privacy policy needs to be clear about what data you collect and why. Here's what to include:

Step 1: Access Privacy Policy Settings

In the Wix Editor, go to Settings
Select 'Privacy Policy'
Choose to create a new policy or update your existing one

Step 2: Include Essential Information

What personal data you collect (names, emails, addresses)
Why you collect it (order processing, customer service)
How long you keep it
Who you share it with (payment processors, shipping companies)
How customers can access, update, or delete their data

Step 3: Make It Accessible

Link to your privacy policy from your footer
Include a link in your checkout process
Make sure the language is clear and jargon-free

Here's the quick version: if you collect it, explain it. If you use it, justify it. If you share it, declare it.

Managing Data Collection and Customer Rights

GDPR gives customers specific rights over their data. You need systems in place to handle these requests:

The Right to Access
Customers can ask what data you hold about them. Keep records organised so you can respond within 30 days.

The Right to Correction
If customer details are wrong, they can ask you to fix them. Your Wix admin panel lets you update customer information easily.

The Right to Deletion
Customers can request you delete their data. However, you can keep information needed for legal reasons (like tax records).

Setting Up Your Process

Create a standard email template for data requests
Document where customer data is stored in your Wix account
Set calendar reminders to respond within legal timeframes
Keep records of what actions you've taken

Practice

Roll your sleeves up and audit your current setup:

Visit your website in an incognito browser window. Does your cookie banner appear immediately?
Read your current privacy policy. Does it explain everything you actually do with customer data?
Check your contact forms and checkout process. Are you collecting more information than you need?
Create a simple process document for handling customer data requests.

Make notes of what needs fixing, then work through the lessons above to get everything compliant.

FAQs

Do I need a cookie banner if I only use essential cookies?
If you only use cookies essential for your site to work (like shopping cart cookies), you don't need consent. But if you use Google Analytics, Facebook Pixel, or other marketing tools, you do need a banner.

How often should I update my privacy policy?
Review it every six months and update it whenever you change how you collect or use data. If you add new marketing tools or change suppliers, update your policy straight away.

Can I still use Google Analytics with GDPR?
Yes, but you need to configure it properly. Use Google Analytics 4, turn on anonymisation, and make sure your cookie banner covers it. Only load Analytics after users give consent.

What happens if I get a data deletion request?
You have 30 days to respond. Delete what you can, but keep records you need for legal reasons (tax, refunds, etc.). Document what you've done and confirm completion with the customer.

Jargon Buster

Cookie Banner – The popup that asks visitors for permission to use cookies on your site

GDPR – General Data Protection Regulation. EU law that protects how personal data is collected and used

Essential Cookies – Cookies your website needs to work properly, like remembering what's in someone's shopping basket

Personal Data – Any information that can identify someone, including names, emails, addresses, and IP addresses

Data Controller – That's you. The business that decides how and why personal data is processed

Wrap-up

You now have the tools to make your Wix ecommerce site GDPR compliant. Start with the cookie banner, update your privacy policy, then set up your process for handling customer data requests.

It helps to know where things usually go wrong: businesses that collect too much data, use unclear privacy policies, or ignore customer requests. Avoid these pitfalls and you'll build customer trust while protecting your business.

Next, keep your compliance up to date as your business grows. Add new tools to your privacy policy, review your data collection regularly, and stay informed about any GDPR updates.

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