Boost Sales with Wix Marketing Tools

Learning Objectives

By the end of this chapter, you'll be able to:

• Set up targeted email campaigns using Wix Ascend
• Create and manage discount codes that drive sales
• Build effective pop-ups for lead collection
• Add social proof to boost customer trust

Introduction

Your Wix store is live, but getting sales takes more than just listing products. You need to reach customers, give them reasons to buy, and build their confidence in your brand.

This chapter shows you how to use Wix's built-in marketing tools to grow your online store. You'll learn to connect with customers through email, create compelling offers with discount codes, capture leads with well-timed pop-ups, and use customer reviews to build trust.

These aren't advanced tactics – they're practical tools that any store owner can use right away.

Lessons

Email Marketing with Wix Ascend

Email marketing lets you speak directly to people who've shown interest in your products. Wix Ascend makes this simple by keeping everything in your dashboard.

Here's how to create your first campaign:

Step 1: Open your Wix dashboard and click on Wix Ascend in the sidebar

Step 2: Select 'Email Marketing' then 'Create Campaign'

Step 3: Pick a template that matches your brand style

Step 4: Add your content – keep the subject line clear and the message focused

Step 5: Choose your audience – you can send to all contacts or create segments

Step 6: Preview your email on desktop and mobile before sending

Step 7: Send immediately or schedule for the best time

The key is segmenting your audience. Someone who bought from you needs different messages than someone who just signed up to your newsletter.

Creating and Managing Discount Codes

Discount codes work because they give customers a reason to act now. They're also perfect for tracking which marketing efforts bring in sales.

Step 1: Go to 'Marketing & SEO' in your Wix dashboard

Step 2: Click 'Promotions' then 'Create New Promotion'

Step 3: Choose your discount type:

• Percentage off (great for big sales)
• Fixed amount (works well for smaller purchases)
• Free shipping (removes a common buying barrier)

Step 4: Set your conditions – minimum order amount, specific products, or customer groups

Step 5: Create a memorable code name that's easy to type

Step 6: Set start and end dates to create urgency

Step 7: Track performance through your analytics

Time-limited offers work better than permanent ones. A 48-hour flash sale gets more action than an open-ended discount.

Using Pop-ups for Lead Collection

Pop-ups get a bad reputation, but they work when done right. The trick is showing the right message at the right moment.

Step 1: In your Wix Editor, click 'Add' then 'Interactive'

Step 2: Choose 'Lightbox' and pick a template

Step 3: Design your pop-up with a clear offer – discount code, free guide, or early access

Step 4: Keep the form simple – email address is often enough

Step 5: Set your trigger conditions:

• Time on site (try 30-60 seconds)
• Scroll percentage (50% works well)
• Exit intent (when someone moves to close the tab)

Step 6: Choose which pages show the pop-up – homepage and product pages are good starts

Step 7: Test different versions to see what works best

Remember, you're interrupting someone's browsing. Make sure what you're offering is worth it.

Adding Social Proof

People trust other people more than they trust businesses. Customer reviews, photos, and testimonials show that real people are happy with your products.

Step 1: Install the Wix Reviews app from the App Market

Step 2: Add review widgets to your product pages

Step 3: Send follow-up emails asking satisfied customers to leave reviews

Step 4: Respond to reviews – both positive and negative

Step 5: Display customer photos on product pages when possible

Step 6: Add a testimonials section to your homepage

Step 7: Share positive reviews on your social media

The best reviews come naturally after good customer service. Focus on delivering great products and experiences first.

Practice

Create your first email campaign using these steps:

1. Open Wix Ascend and start a new campaign
2. Choose a simple template
3. Write a subject line about a current offer or new product
4. Add one clear call-to-action button
5. Send a test email to yourself first
6. Review how it looks on mobile
7. Send to a small group of customers to start

Track your open rates and click-through rates. These numbers will help you improve future campaigns.

FAQs

Do I need to pay extra for Wix Ascend?
Wix Ascend comes with most Wix plans, though some advanced features require premium subscriptions. Check your current plan to see what's included.

How many discount codes can I create?
There's no limit to the number of discount codes you can create. You can run multiple promotions at the same time.

Will pop-ups hurt my SEO?
Pop-ups won't hurt your SEO if they're not intrusive on mobile devices. Google penalises pop-ups that cover most of the mobile screen, so keep them reasonably sized.

Can I remove negative reviews?
You can moderate reviews through the Wix Reviews app, but it's often better to respond professionally to negative feedback. This shows other customers how you handle problems.

Jargon Buster

Wix Ascend: Wix's collection of business tools including email marketing, customer management, and automation features

Conversion rate: The percentage of visitors who take a desired action, like making a purchase or signing up for emails

Segmentation: Dividing your email list into groups based on behaviour, preferences, or demographics

Exit intent: Technology that detects when someone is about to leave your website, often used to trigger last-chance pop-ups

Social proof: Evidence that other people trust and use your products, usually in the form of reviews, testimonials, or customer photos

Wrap-up

You now have four powerful tools to grow your Wix store: email marketing for direct communication, discount codes for driving sales, pop-ups for capturing leads, and social proof for building trust.

Start with one tool rather than trying to implement everything at once. Email marketing often gives the best return on effort, so consider beginning there.

The key is consistency. Regular email campaigns, fresh discount offers, and ongoing collection of customer reviews will compound over time.

Your next step is to set up your first email campaign and create your first discount code. These two tools alone can make a significant difference to your sales.

Ready to take your Wix store to the next level? Join our community for more advanced marketing strategies: https://www.pixelhaze.academy/membership