Monitor Your Wix Store with Essential Analytics
Learning Objectives
By the end of this chapter, you'll be able to:
- Access and navigate your Wix Analytics dashboard confidently
- Track key metrics including sales data, traffic sources, and conversion rates
- Identify your best-selling products and understand customer behaviour patterns
- Use analytics insights to make informed decisions about your store's performance
Introduction
Running an online store without checking your data is like driving with your eyes closed. Wix Analytics gives you the visibility you need to understand what's working, what isn't, and where to focus your efforts next.
This chapter walks you through the essentials of monitoring your Wix store's performance. You'll learn how to find the numbers that matter, interpret what they mean, and spot opportunities to grow your business.
Lessons
Lesson 1: Accessing Your Wix Analytics Dashboard
Here's how to find your analytics:
Step 1: Log into your Wix account and go to your website dashboard
Step 2: Click on "Marketing & SEO" in the left menu
Step 3: Select "Analytics" from the dropdown options
Your dashboard shows four main areas:
- Sales overview – revenue, orders, and average order value
- Traffic data – visitor numbers and where they come from
- Product performance – which items sell best
- Customer insights – behaviour patterns and conversion rates
Bookmark this page in your browser. You'll be coming back here regularly.
Lesson 2: Reading Your Sales Data
The Sales tab contains the numbers that directly impact your bottom line.
Step 1: Click the "Sales" tab in your analytics dashboard
Step 2: Set your date range using the calendar picker (try comparing last 30 days vs previous 30 days)
Step 3: Review these key metrics:
- Total revenue – your gross sales before refunds or fees
- Number of orders – how many transactions you've processed
- Average order value – total revenue divided by number of orders
- Top products – your bestsellers ranked by units sold or revenue
Look for trends rather than single data points. A spike in sales on one day might be interesting, but consistent growth over weeks tells a better story.
Lesson 3: Understanding Where Your Traffic Comes From
Traffic data shows you which marketing efforts are actually working.
Step 1: Go to the "Traffic" section of your analytics
Step 2: Check your main traffic sources:
- Direct – people typing your URL or using bookmarks
- Organic search – visitors finding you through Google or other search engines
- Social media – clicks from Facebook, Instagram, or other platforms
- Referrals – links from other websites
- Paid ads – traffic from your advertising campaigns
Step 3: Note the bounce rate for each source. High bounce rates (over 70%) suggest visitors aren't finding what they expected.
This data helps you double down on what's working and fix what isn't.
Lesson 4: Spotting Customer Behaviour Patterns
Understanding how people use your store reveals opportunities for improvement.
Key metrics to watch:
- Pages per session – how many pages visitors view before leaving
- Session duration – how long people stay on your site
- Conversion rate – percentage of visitors who make a purchase
- Cart abandonment rate – how often people add items but don't complete checkout
Low conversion rates often point to specific problems:
- Confusing navigation
- Unclear product descriptions
- Complicated checkout process
- Lack of trust signals (reviews, security badges)
Practice
Open your Wix Analytics dashboard and complete these tasks:
- Find your total revenue for the last 30 days
- Identify your top 3 traffic sources
- List your 5 best-selling products
- Note your overall conversion rate
Write down what surprises you most about these numbers. Often, the unexpected insights lead to the biggest improvements.
FAQs
How often should I check my analytics?
Start with weekly reviews to get familiar with your patterns. Most small stores benefit from checking key metrics 2-3 times per week, with deeper analysis monthly.
Why don't I see any data in my analytics?
New stores need time to collect data. If your store has been live for over a week with no data, check that Wix Analytics is properly enabled in your settings.
Can I export my analytics data?
Yes, most reports include an export option. Look for the download icon in the top right of each section. Data exports as CSV files you can open in Excel or Google Sheets.
What's a good conversion rate for a Wix store?
E-commerce conversion rates typically range from 1-3%. New stores often start lower, but rates above 2% indicate good performance. Focus on improvement rather than comparing to others.
Jargon Buster
Analytics – Data about how visitors interact with your website and make purchases
Bounce Rate – Percentage of visitors who leave your site after viewing only one page
Conversion Rate – Percentage of visitors who complete a desired action (usually making a purchase)
Session – A single visit to your website, which ends after 30 minutes of inactivity
Traffic Source – Where your website visitors come from (search engines, social media, direct visits, etc.)
Wrap-up
Analytics might feel overwhelming at first, but focus on the basics: sales trends, traffic sources, and conversion rates. These three areas give you the foundation for making smart decisions about your store.
Check your data regularly, but don't obsess over daily fluctuations. Look for patterns over weeks and months. When you spot something interesting, dig deeper to understand the why behind the numbers.
Your next step is putting this knowledge into practice. Set a weekly reminder to review your analytics and start tracking your progress.
Ready to take your Wix skills further? Join other store owners learning to grow their businesses: https://www.pixelhaze.academy/membership