Mobile-Ready Wix Store Optimization
Learning Objectives
By the end of this chapter, you'll be able to:
- Adjust your Wix store layouts for optimal mobile viewing
- Resize and reposition store elements for mobile usability
- Streamline mobile checkout processes to reduce cart abandonment
- Use Wix's mobile editor effectively for design tweaks
Introduction
Most customers now shop on mobile devices rather than desktop computers. If your Wix store isn't mobile-friendly, you're likely losing sales every day. This chapter covers the essential techniques to make your store fast, navigable, and conversion-friendly on smartphones and tablets. You'll learn practical steps to optimise layouts, improve tap targets, and create a smooth checkout experience that keeps mobile customers happy.
Lessons
Adjusting Your Layout for Mobile
Mobile screens demand different layout considerations than desktop. Here's how to get it right:
Step 1: Open your Wix editor and switch to mobile view mode
Step 2: Review your current layout with fresh eyes – what looks cluttered or hard to navigate?
Step 3: Simplify your menu structure and move essential information to the top
Step 4: Ensure buttons and links are easily tappable without zooming
Focus on keeping key actions visible without excessive scrolling. Mobile users abandon sites quickly if they can't find what they need.
This is the bit most people miss: Your desktop layout won't automatically work well on mobile. Each view needs separate attention and testing.
Optimising Tap Targets and Element Sizes
Tap targets are the interactive elements users touch on mobile devices. Getting these wrong frustrates customers and kills conversions.
Step 1: Identify all interactive elements – buttons, links, form fields, and menu items
Step 2: In the mobile editor, resize these elements to at least 48 pixels square
Step 3: Add adequate spacing between tap targets to prevent accidental touches
Step 4: Test each element by tapping with your finger, not a mouse cursor
Large, well-spaced tap targets make the difference between a smooth shopping experience and a frustrating one.
Here's the quick version: If you can't comfortably tap an element with your thumb, your customers can't either.
Streamlining the Mobile Checkout Flow
A complicated checkout process is the fastest way to lose mobile sales. Here's how to fix it:
Step 1: Test your complete checkout process on different mobile devices
Step 2: Remove unnecessary form fields and steps – ask only for essential information
Step 3: Ensure payment buttons are prominent and payment gateways load quickly
Step 4: Enable guest checkout to avoid forcing account creation
Step 5: Add mobile payment options like Apple Pay or Google Pay
Each checkout step should clearly lead to the next without confusion or delays.
Roll your sleeves up: Go through your checkout process on your phone right now. Note every point where you hesitate or struggle – your customers will too.
Using Wix's Mobile Editor for Final Tweaks
The mobile editor gives you precise control over how your store appears on mobile devices.
Step 1: Preview your site in mobile editor mode
Step 2: Remove visual clutter and non-essential elements
Step 3: Adjust text sizes for readability without zooming
Step 4: Test loading speeds and optimise images if needed
Step 5: Use the hide feature to remove desktop-only elements from mobile view
Test across different device sizes to ensure consistency. What works on an iPhone might need adjustment for Android tablets.
It helps to know where things usually go wrong: Images that look perfect on desktop often load slowly on mobile or appear too small to be useful.
Practice
Choose one product page from your Wix store and optimise it specifically for mobile viewing. Focus on:
- Resizing and repositioning buy buttons
- Adjusting product image galleries for touch navigation
- Simplifying product information layout
- Testing the add-to-cart process
Compare the before and after versions on your mobile device.
FAQs
How can I check if my mobile optimisation actually works?
Use Wix's mobile preview feature, but also test on real devices. Ask friends or family to navigate your store on their phones and watch where they struggle.
What's the ideal tap target size for mobile commerce?
Aim for at least 48 pixels square for all interactive elements. For important buttons like "Buy Now", consider going larger – around 60 pixels square.
Should I hide some content on mobile to improve loading speed?
Yes, use Wix's hide feature to remove non-essential elements from mobile view. Focus on displaying only what customers need to make purchasing decisions.
How do I know if my mobile checkout is too complicated?
If it takes more than three taps to go from product page to completed purchase, consider simplifying. Also monitor your cart abandonment rates in Wix Analytics.
Jargon Buster
Mobile Optimisation: The process of adjusting a website's design and functionality to work effectively on mobile devices
Tap Targets: Interactive elements like buttons and links that users touch on mobile screens
Checkout Flow: The sequence of steps customers follow to complete a purchase in your online store
Mobile Editor: Wix's tool for previewing and adjusting how your site appears specifically on mobile devices
Wrap-up
Your mobile store optimisation directly impacts your sales. Focus on simplicity, speed, and clear navigation paths. Test every change on real devices and monitor how customers actually use your mobile store. The effort you put into mobile optimisation will show up in your conversion rates and customer satisfaction.
Next, you'll learn advanced techniques for mobile store performance, including image optimisation and loading speed improvements.