Optimise Your Wix Store: Update Products & Promotions

Learning Objectives

1. Learn how to add and update products on your Wix Ecommerce store.
2. Understand how to implement different types of promotions.
3. Discover how to archive products and create urgency with time-bound offers.
4. Schedule promotions effectively to maximise customer engagement.

Introduction

Keeping your Wix store fresh and engaging drives repeat business and attracts new customers. Regular updates to your products and well-timed promotions make the difference between a stagnant shop and one that converts visitors into buyers.

This chapter walks you through the essential tasks every Wix store owner needs to know. You'll learn how to add new products, update existing ones, create compelling promotions, and manage your inventory effectively. These skills help you maintain a dynamic online store that responds to customer needs and market changes.

Lessons

Lesson 1: Adding and Updating Products

Managing your product inventory keeps your store current and appealing to customers.

Adding New Products:

• Step 1: Log into your Wix account and click 'Manage Store' from your dashboard
• Step 2: Select 'Products' from the left menu
• Step 3: Click 'Add Product' and choose your product type
• Step 4: Upload high-quality product images (at least 1000×1000 pixels works best)
• Step 5: Write clear product titles and detailed descriptions
• Step 6: Set your pricing, including any sale prices
• Step 7: Configure inventory tracking if needed
• Step 8: Click 'Save' to publish your product

Updating Existing Products:

• Step 1: Go to 'Products' in your store management area
• Step 2: Find the product you want to update
• Step 3: Click on the product to open its details
• Step 4: Make your changes to images, descriptions, or pricing
• Step 5: Save your changes

Tip: Update product descriptions regularly to include seasonal keywords or new features. Fresh content helps with search rankings.

Lesson 2: Creating and Managing Promotions

Promotions boost sales and encourage customers to buy now rather than later.

Setting Up Basic Promotions:

• Step 1: From your dashboard, go to 'Marketing & SEO'
• Step 2: Click 'Promotions' then 'Create Promotion'
• Step 3: Choose your promotion type:
  • Percentage discount
  • Fixed amount discount
  • Buy X Get Y offers
  • Free shipping
• Step 4: Set your promotion conditions (minimum purchase, specific products, customer groups)
• Step 5: Choose when the promotion runs (start and end dates)
• Step 6: Create a promotional code if needed
• Step 7: Save and activate your promotion

Promotion Types That Work:

• First-time buyer discounts: 10-15% off encourages new customers
• Cart abandonment offers: Automatically email discount codes to customers who leave items behind
• Seasonal sales: Plan around holidays and events your customers care about
• Bundle deals: Group related products together at a discount

Tip: Test one promotion type at a time so you can measure what works best for your audience.

Lesson 3: Archiving Products and Creating Limited-Time Offers

Keep your store tidy by removing outdated products and create urgency with time-sensitive deals.

Archiving Products:

• Step 1: Go to your 'Products' page in store management
• Step 2: Find products that are out of season, discontinued, or not selling
• Step 3: Click the three dots next to the product
• Step 4: Select 'Archive Product'
• Step 5: Confirm the action

Archived products disappear from your store but stay in your system. You can restore them later if needed.

Creating Limited-Time Offers:

• Step 1: Set up a promotion as described in Lesson 2
• Step 2: Choose a short timeframe (24-72 hours works well for urgency)
• Step 3: Use clear countdown language in your promotion description
• Step 4: Display the offer prominently on your homepage
• Step 5: Send email notifications to your customer list
• Step 6: Share on social media with countdown posts

Making Urgency Work:

• Use specific end times, not just dates
• Show how many items are left in stock
• Include phrases like "While stocks last" or "48 hours only"
• Send reminder emails as the deadline approaches

Tip: Run limited-time offers sparingly. Too many urgent sales make customers wait for the next discount rather than buying at full price.

Practice

Try this exercise to put your new skills to work:

1. Add a new product to your store or update an existing product with fresh images and descriptions
2. Create a 48-hour flash sale with 20% off this product
3. Archive any products you haven't sold in the last six months
4. Monitor your analytics for the next week to see how the promotion performs

Note what happens to your traffic, conversion rates, and sales during the promotion period.

FAQs

Can I update multiple products at once on Wix?
Wix doesn't offer bulk editing tools within the platform. You'll need to update each product individually, which gives you better control but takes more time.

What promotion types does Wix support?
Wix offers percentage discounts, fixed amount discounts, buy-one-get-one deals, free shipping promotions, and customer group discounts. Available options depend on your Wix plan.

Can I schedule promotions to start automatically?
Yes, you can set start and end dates when creating promotions. This helps you plan campaigns around holidays or special events without manually activating them.

Do I need a premium plan to run promotions?
Basic promotions are available on Business Basic plans and above. More advanced features like automated email campaigns require higher-tier plans.

What happens to customer orders if I archive a product?
Archiving doesn't affect past orders. Customers who bought archived products can still access their purchase history and any digital downloads.

Jargon Buster

Archive: Remove products from your storefront while keeping them in your system for potential future use.

BOGO: "Buy One Get One" – promotions where customers get a free or discounted second item.

Conversion rate: The percentage of store visitors who make a purchase.

Flash sale: A very short promotional period, usually 24-48 hours, designed to create urgency.

Inventory tracking: Monitoring how many of each product you have in stock.

Promotional code: A text code customers enter at checkout to receive a discount.

Wrap-up

You now know how to keep your Wix store fresh with regular product updates and strategic promotions. Remember to archive outdated products, test different promotion types, and use limited-time offers sparingly for maximum impact.

Start with one new product update and one simple promotion this week. Track the results, then gradually experiment with more complex campaigns as you see what resonates with your customers.

Regular maintenance and smart promotions turn casual browsers into loyal customers. Keep your store dynamic, and your sales will reflect the effort.

Ready to take your Wix store to the next level? Join other successful store owners at https://www.pixelhaze.academy/membership