Selling Mixed Products on Your Wix Store
TL;DR:
- Wix Stores handles physical products, digital downloads, and service bookings all in one place
- Each product type has its own setup process in the Wix dashboard
- Mixing different offerings gives customers more reasons to visit your site
- Different product types create more content for search engines to index
Setting up different product types on Wix is straightforward once you know where everything lives. You can sell physical items alongside digital downloads and bookable services without needing separate platforms.
Getting Each Product Type Set Up
Physical Products
Head to your Wix dashboard and click on 'Products'. When you add a new product, choose 'Physical' from the options. You'll need to fill in the usual details like weight, dimensions, and shipping options.
The key thing with physical products is getting your inventory tracking sorted from the start. Wix will handle stock levels automatically once you set the initial quantities.
Digital Products
For digital downloads, you'll still go through the 'Products' section but select 'Digital' instead. Upload your files (PDFs, images, software, whatever you're selling) and decide if customers can download them multiple times or just once.
You can set download limits and expiry dates if needed. Most people find unlimited downloads work better for customer satisfaction, but it depends what you're selling.
Service Bookings
This one's different. You'll find the booking setup under 'Bookings' in your dashboard, not in the products section. Set up your services here with time slots, duration, and pricing.
The booking system connects to your calendar, so you won't get double-booked. Make sure you configure your availability properly from day one.
Making It Work Together
The beauty of mixed products is that customers can buy a physical item, book a consultation, and download a guide all in one transaction. This works particularly well if your products complement each other.
For example, if you sell art supplies, you might also offer digital tutorials and one-on-one coaching sessions. Customers can grab everything they need in one go.
Keep your product categories clear so people can find what they're looking for quickly. Wix's filtering options help customers narrow down their search by product type.
The Business Benefits
Having different product types gives you multiple revenue streams. Physical products might have higher margins, digital products have no shipping costs, and services often command premium pricing.
From a search perspective, each product type creates different kinds of content on your site. Google sees more variety, which often translates to better visibility for different search terms.
FAQs
Can I sell physical and digital products together on Wix?
Yes, Wix Stores supports both in the same shop. Customers can add different product types to the same basket and check out once.
How do service bookings work with regular products?
Bookings run separately from products but customers can book services and buy items in the same visit. The booking system has its own calendar and payment flow.
Will mixing products confuse customers?
Not if you organize your shop clearly. Use categories and filters to help people find what they want quickly. Most customers appreciate having more options in one place.
Jargon Buster
Digital Products – Downloadable files like PDFs, music, or software that customers receive via email after purchase
Service Bookings – Appointments or sessions that customers can schedule and pay for online
Inventory Tracking – Automatic monitoring of how many items you have in stock
Wrap-up
Mixing different product types on your Wix store makes business sense. You can serve more customer needs, create multiple income streams, and build a more substantial online presence.
The setup process is manageable once you know where each product type lives in the dashboard. Start with one type, get comfortable with how it works, then add the others.
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