How to Add a Custom Favicon to Your Wix Website
Adding a favicon to your Wix site is one of those small touches that makes a real difference. It's the tiny icon that appears in browser tabs and bookmarks, and it helps your website look professional while boosting brand recognition.
TL;DR:
- Upload your favicon through Wix Settings in just a few clicks
- Use .ico, .png, or .jpg files, ideally 32×32 pixels
- Keep the design simple and clear so it's readable when tiny
- Favicons improve brand recognition and make your site look professional
- No coding required, just upload and publish
Adding Your Favicon in Wix
Here's how to get your custom favicon live:
- Log into your Wix dashboard and open your site editor
- Go to Settings (you'll find this in the main menu)
- Click on General then look for the Favicon section
- Upload your image – make sure it's square and ideally 32×32 pixels
- Choose your file – .ico, .png, or .jpg formats all work fine
- Publish your site to make the favicon visible to visitors
The favicon will appear in browser tabs, bookmarks, and browser history. It usually takes a few minutes to show up, so don't worry if you don't see it immediately.
Getting Your Favicon Right
Size matters: While Wix accepts various sizes, 32×32 pixels is the sweet spot. Some browsers use 16×16 pixels, so your design needs to stay clear at that tiny size too.
Keep it simple: Complex designs turn into blurry messes at favicon size. Stick to simple shapes, bold colours, or clean letterforms. Your company logo might work, but you might need a simplified version.
Test it out: Once you've uploaded your favicon, check how it looks across different browsers and devices. What looks great on Chrome might appear different on Safari or Firefox.
Why Favicons Matter for Your Brand
A custom favicon makes your site instantly recognisable when people have multiple tabs open. It's a small branding opportunity that costs nothing but adds professionalism.
When users bookmark your site, the favicon appears alongside the page title. A custom icon makes your bookmark stand out from the crowd and increases the chance people will click back to your site.
Search engines also notice these details. While a favicon won't dramatically boost your rankings, it's one of many signals that show you've put effort into your site's user experience.
FAQs
What happens if I don't add a favicon?
Browsers will show a generic icon or blank space where your favicon should be. It's not broken, but it's a missed opportunity for branding.
Can I change my favicon later?
Yes, just follow the same steps to upload a new image. It might take a while for the change to appear everywhere due to browser caching.
Why isn't my favicon showing up?
Browser caching is usually the culprit. Try clearing your browser cache or checking in an incognito window. Sometimes it takes a few hours for the change to appear across all browsers.
Do I need different sizes for different devices?
Wix handles the resizing automatically, but if you want pixel-perfect results across all platforms, you can create an .ico file with multiple sizes embedded.
Jargon Buster
Favicon: The small icon that appears in browser tabs, bookmarks, and browser history. Short for "favourite icon".
Browser cache: Temporary storage where browsers keep website files to load pages faster. Sometimes means changes take time to appear.
.ico file: A special image format designed for icons that can contain multiple sizes in one file.
Wrap-up
Adding a favicon to your Wix site takes about two minutes but makes your website look more professional and memorable. It's one of those small details that separates amateur sites from polished ones.
Keep your design simple, test it across different browsers, and remember that this tiny icon will represent your brand every time someone visits your site.
Ready to level up your Wix skills? Join the Pixelhaze Academy for more website tips and tutorials.