How to Add a Donation Button in Wix
TL;DR:
- Set up donations using Wix Payments, PayPal, or Stripe
- Create a product in your Wix store and configure it for donations
- Add custom amount fields so donors can choose their contribution
- Place the donation button strategically on high-traffic pages
- Test different default amounts to see what works best
Adding a donation button to your Wix site is more straightforward than you might think. You'll be working through the Wix ecommerce system, even if you're not running a traditional online shop.
Choosing Your Payment Processor
Start by picking your payment processor. You've got three solid options with Wix: Wix Payments, PayPal, or Stripe. All three work well, but there are some differences worth knowing about.
Wix Payments keeps everything in one place and the fees are competitive. PayPal is familiar to most donors and builds instant trust. Stripe gives you the most flexibility if you want to get technical later on.
Pick whichever one you're most comfortable with. You can always change it later if needed.
Setting Up Your Donation Product
Here's where it gets a bit counter-intuitive. You'll need to create a "product" in your Wix store, even though you're collecting donations.
Go to your Wix dashboard and head to Store Products. Create a new product and call it something like "Donation" or "Support Our Cause".
The key bit is setting up the pricing. You can offer fixed amounts (£5, £10, £25) or let people enter their own amount. Most successful donation setups do both – offer some suggested amounts but include an "other amount" field.
Where to Put Your Donation Button
Think about where your visitors are most likely to feel motivated to donate. Here are the spots that usually work best:
Your homepage gets the most traffic, so it's hard to go wrong there. Stick it above the fold if you can.
About page is perfect because people reading about your mission are already engaged with what you're doing.
Footer works as a gentle reminder on every page without being pushy.
Don't overthink this part. Pick one or two spots to start with and see how they perform.
Making the Process Smooth
The easier you make it to donate, the more people will actually follow through. Keep your donation form simple and don't ask for information you don't actually need.
If you're asking for addresses, make sure you actually need them for receipts or thank you cards. Every extra field you add will lose you some potential donors.
Make sure your donation button loads quickly too. A slow site frustrates people, and frustrated people don't tend to donate.
FAQs
Can I customise how the donation button looks?
Yes, you can style it to match your site design. Go to the button settings in your Wix editor and adjust colours, fonts, and sizing to fit your brand.
Do I need to register as a charity to accept donations?
That depends on your location and what you're raising money for. Check your local regulations about fundraising and tax obligations.
Can people set up recurring donations?
Wix supports recurring payments, so you can set up monthly or annual donation options. This is great for building predictable income.
What fees will I pay on donations?
Each payment processor charges different rates. Wix Payments typically charges around 2.9% + 30p per transaction. PayPal and Stripe have similar rates.
Jargon Buster
Wix Payments – Wix's built-in payment system that handles credit cards and bank transfers directly through your site.
Custom amount field – A form field that lets donors type in exactly how much they want to give, rather than choosing from preset amounts.
Payment processor – The service that actually handles the money transfer from your donor's account to yours.
Recurring donations – Regular automatic payments that repeat monthly or yearly without the donor having to remember to give again.
Wrap-up
Getting donations set up on Wix is mostly about working through the ecommerce system methodically. Create your donation "product", pick your payment method, and put the button somewhere people will actually see it.
The most important thing is making it simple for people to give. Every extra step or confusing bit will cost you donations.
Start basic and improve it as you go. You can always add more features once you've got the basics working smoothly.
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