Connect Google Analytics to Your Wix Website
TL;DR:
- Add Google Analytics through Settings > Analytics & Reports in your Wix dashboard
- You'll need your unique Tracking ID from your Google Analytics account
- GA4 users get a specific setup guide within Wix
- Use Google Tag Assistant to check everything's working properly
- Works on all Wix plans, including the free version
Setting up Google Analytics on your Wix site gives you proper insight into who visits your website and what they do when they get there. The setup process is straightforward, and you can have it running in just a few minutes.
Getting Google Analytics Running on Wix
First, you'll need an active Google Analytics account. If you don't have one, head to Google Analytics and create an account for your website.
Once that's sorted, here's how to connect it to your Wix site:
- Go to Settings in your Wix dashboard
- Click Analytics & Reports
- Select Google Analytics
- Enter your Google Analytics Tracking ID
Your Tracking ID is the unique code Google gives you for your specific website. It usually looks something like "UA-123456789-1" for Universal Analytics or "G-XXXXXXXXXX" for GA4.
Setting Up GA4 Instead
Google's newer GA4 system works differently from the older Universal Analytics. If you're using GA4 (which Google recommends for new setups), Wix has built a specific guide into their platform.
When you select Google Analytics in your Wix settings, you'll see options for both the classic version and GA4. Choose the GA4 option and follow the prompts.
Checking Your Setup Works
After you've added your tracking code, you want to make sure it's actually working. Google Tag Assistant is a free Chrome extension that checks whether your analytics code is firing properly.
Install the extension, visit your website, and click the Tag Assistant icon. It'll show you if Google Analytics is detecting visits to your site.
You can also check directly in your Google Analytics account. Visit your website a few times, then look at the real-time reports in Analytics. You should see your visits showing up within a few minutes.
What This Gets You
Once Google Analytics is connected, you'll start seeing data about your visitors. This includes which pages they visit most, how long they stay, where they come from, and what devices they're using.
If you're running a Wix online store, you'll also be able to track sales, popular products, and conversion rates. This data helps you understand what's working on your site and what needs attention.
FAQs
Does Google Analytics cost anything on Wix?
No, both Google Analytics and the Wix integration are free. You can use this on any Wix plan.
Can I add Google Analytics to a free Wix site?
Yes, Google Analytics works with all Wix plans, including the free version.
Will this slow down my website?
The Google Analytics code is lightweight and loads asynchronously, so it won't affect your site speed in any meaningful way.
Can I track online store sales?
Yes, if you have a Wix online store, Google Analytics will track purchases, revenue, and other ecommerce data automatically once connected.
Jargon Buster
Tracking ID – The unique code Google gives you to identify your website in their system
GA4 – Google Analytics 4, the newer version of Google Analytics with more detailed tracking
Google Tag Assistant – A browser extension that checks if tracking codes are working correctly on your website
Real-time reports – Analytics data that shows what's happening on your site right now, updated every few seconds
Wrap-up
Getting Google Analytics connected to your Wix site is one of those small tasks that pays off over time. The data you collect helps you make better decisions about your content, design, and marketing efforts.
The setup takes just a few minutes, but the insights you gain can guide your website strategy for months to come. Once it's running, check your analytics regularly to spot trends and opportunities you might otherwise miss.
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