Creating Product Bundles in Wix Stores
Product bundles can boost your average order value and make shopping easier for customers. Wix gives you two ways to create them: using their dedicated app or building them manually in your product manager.
TL;DR:
- Install the Wix Product Bundles app for the quickest setup
- Manually create bundles by adding a new product listing with multiple items
- Price bundles lower than buying items separately to encourage sales
- Choose products that work well together to increase appeal
- Bundles can improve user experience and potentially help with SEO
Setting Up Bundles with the Wix Product Bundles App
The app route is your fastest option. Head to the Wix App Market and search for "Wix Product Bundles". Once installed, you can select products from your existing inventory and group them together.
The app handles most of the technical setup. You pick your products, set the bundle price (usually lower than buying everything separately), and you're done. The app creates the bundle listing automatically.
Creating Bundles Manually
If you prefer more control, create bundles manually through your product manager. Add a new product listing and describe the multiple items included in your product description.
Make it clear what customers get in the bundle. List each item and highlight the savings compared to buying individually. Price it attractively – this discount is what makes bundles appealing.
Choosing Products That Work Together
The key to successful bundles is picking items that complement each other. Think about what customers typically buy together or what enhances the main product.
A skincare bundle might include cleanser, toner, and moisturiser. A camera bundle could feature the camera body, lens, and memory card. The products should feel like a natural fit.
Pricing Your Bundles
Price bundles lower than the total cost of individual items. This discount motivates customers to choose the bundle over separate purchases. A 10-15% saving usually works well, but test what works for your audience.
Be clear about the savings. Show the individual prices and bundle price so customers can see the value immediately.
FAQs
Can I offer discounts on product bundles in Wix Stores?
Yes, pricing bundles lower than individual items is standard practice. It's one of the main reasons customers choose bundles over separate purchases.
Is there a limit to how many items I can include in a bundle?
Wix doesn't set a specific limit. Keep bundles practical – too many items can overwhelm customers and complicate fulfilment.
How do product bundles affect SEO for my Wix site?
Bundles can help SEO indirectly by improving user engagement and increasing time spent on your site, which search engines view positively.
Can I track inventory for bundled products?
The Wix Product Bundles app handles inventory tracking automatically. With manual bundles, you'll need to manage stock levels for the component products separately.
Jargon Buster
Product Bundles: Multiple products sold together as one package, usually at a discount compared to buying items separately.
Average Order Value (AOV): The average amount customers spend per transaction on your store.
Wix Product Manager: The dashboard where you add, edit, and manage all products in your Wix store.
Wrap-up
Product bundles work because they solve two problems at once. Customers get better value and convenience, while you increase your average order value. Whether you use the Wix app or create bundles manually depends on how much control you want over the process.
Start with products you know work well together. Test different combinations and pricing to see what resonates with your customers. The data will show you which bundles perform best.
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