Setting Up Meta Tags on Your Wix Site
TL;DR:
- Navigate to Marketing & SEO in your Wix dashboard to access SEO settings
- Add meta titles and descriptions for each page through the SEO Settings area
- Use the Advanced SEO section to add custom meta tags when needed
- Well-written meta tags improve how your site appears in search results
- Regular updates to meta tags help maintain good search performance
Getting your meta tags right on Wix is straightforward once you know where to look. These little snippets of code tell search engines what your pages are about and how to display them in search results.
Finding Your SEO Settings
Head to your Wix dashboard and click on Marketing & SEO, then select SEO Settings. This is where Wix keeps all the tools you need to manage how search engines see your site.
The interface here covers the basic elements that Google and other search engines use when they crawl and index your pages.
Adding Your Basic Meta Tags
In the SEO Settings area, you can add or edit meta titles and descriptions for each page on your site. These are the two most important meta tags you'll work with.
Your meta title appears as the clickable headline in search results, while the meta description shows up as the snippet of text underneath. Getting these right makes a real difference to whether people click through to your site.
Keep your titles under 60 characters and descriptions under 160 characters to avoid them getting cut off in search results.
Custom Meta Tags Through Advanced SEO
When you need to add meta tags beyond the basic title and description, Wix has an Advanced SEO section that gives you more control.
This comes in handy for things like Open Graph tags for social media sharing, or specific instructions for search engines about how to handle your content.
You can add custom HTML to the head section of your pages here, which covers most scenarios where you need additional meta tags.
Why This Matters for Your Site
Good meta tags do more than just help with rankings. They're your first impression in search results, so they need to accurately represent what visitors will find on your page.
When your meta descriptions match your actual content, people are more likely to stay on your site once they click through. This sends positive signals back to search engines about your site's quality.
The time you spend writing clear, compelling meta tags often pays off in better click-through rates from search results.
FAQs
Where do I find SEO settings in my Wix dashboard?
Click on Marketing & SEO in your main dashboard, then select SEO Settings from the menu.
Can I add custom meta tags beyond title and description?
Yes, use the Advanced SEO section in your SEO Settings to add custom HTML and additional meta tags.
How long should my meta descriptions be?
Aim for under 160 characters to avoid them being truncated in search results.
Do meta tags actually help with search rankings?
While meta descriptions don't directly affect rankings, well-written meta tags can improve click-through rates, which does influence how search engines view your site.
Jargon Buster
Meta Tags – HTML elements that provide information about your webpage to search engines and browsers. They don't appear on the page itself but live in the code.
Meta Title – The clickable headline that appears in search results. Also shows in browser tabs and when pages are shared on social media.
Meta Description – The short summary text that appears under your title in search results. Think of it as your page's elevator pitch.
Open Graph Tags – Special meta tags that control how your pages look when shared on social media platforms like Facebook and LinkedIn.
Wrap-up
Meta tags are one of those behind-the-scenes elements that quietly do a lot of heavy lifting for your site's search performance. Wix makes them easy to manage, so there's no excuse for leaving them blank or using generic text.
Set aside time to write unique, descriptive meta tags for your main pages. Your future self will thank you when you see better click-through rates from search results.
Ready to dive deeper into Wix SEO? Check out our complete courses at Pixelhaze Academy.