Setting Up Product Options in Wix Stores
Product options are what turn a basic product page into something that actually works for customers. Instead of listing the same t-shirt twenty times for different colours and sizes, you create one product with options. Here's how to set them up properly in Wix.
TL;DR:
- Add product options through the product editor in your Wix dashboard
- Each variant can have its own SKU, price, and stock level
- Keep options simple and logical for better customer experience
- Use clear naming conventions to help with inventory management
- Test your options before going live to avoid customer confusion
Adding Your First Product Option
Head to your Wix dashboard and open the product you want to edit. Scroll down until you see the Product Options section. This is where the magic happens.
Click "Add Option" and you'll get a dropdown where you can choose what type of option to create. The most common ones are:
- Dropdown – Good for colours, sizes, or materials
- Radio buttons – When you want customers to see all choices at once
- Checkboxes – For add-ons or optional extras
Setting Up Option Values
Once you've chosen your option type, start adding the actual choices. If you're doing sizes, add Small, Medium, Large, etc. For colours, add each colour name.
Here's where most people mess up – they don't think about inventory. Each combination of options creates what Wix calls a "variant". So if you have 3 colours and 4 sizes, that's 12 different variants to manage.
Managing Variants and Pricing
After you've added your options, Wix automatically creates all possible combinations. You'll see them listed in the Variants section below your options.
For each variant, you can set:
- SKU – Your internal product code for tracking
- Price – Different variants can have different prices
- Stock quantity – Track inventory for each combination
- Weight – Important for shipping calculations
Don't skip the SKU field. Even if it seems pointless now, you'll thank yourself later when you're trying to track which red medium t-shirt someone ordered.
Getting Your Options Right
The key to good product options is thinking like your customer. Don't create 15 different shade variations of blue unless you're selling paint. Most customers just want "blue".
Keep your option names consistent across products. If you use "Small" for one product, don't use "S" for another. It makes your inventory management much easier.
Also, think about the order. Put the most important choice first. For clothing, that's usually size, then colour.
Testing Your Options
Before you publish, go through and test every combination. Add different variants to your cart and check they show the right price and description.
Check your inventory numbers make sense. If you've got 10 red shirts total but you've allocated 8 to small and 8 to medium, you're going to oversell.
Common Mistakes to Avoid
The biggest mistake is creating too many options. Every extra choice you add multiplies your inventory complexity. Start simple.
Another common issue is not updating stock levels. If you sell 3 medium blue shirts, you need to update both the "medium blue" variant count and potentially your total stock.
Don't forget about your product images either. Customers expect to see what they're buying. If you're offering different colours, show them.
FAQs
Can I change options after customers have ordered?
You can edit options, but be careful. If you remove an option that's in existing orders, it can cause problems with fulfillment.
What happens if a variant goes out of stock?
Wix will automatically hide out-of-stock variants from customers, or show them as unavailable depending on your settings.
Can I set up options that affect other options?
Wix doesn't support conditional logic natively. You can't hide medium sizes when someone selects extra-small fit, for example.
Jargon Buster
Variant – A specific combination of product options, like "Red, Medium, Cotton"
SKU – Stock Keeping Unit, your unique code for each product variant
Conditional logic – When one choice affects what other choices are available
Wrap-up
Product options in Wix are straightforward once you get the hang of them. Start with simple options and build up complexity as you get more comfortable with managing variants.
The key is thinking about your customer's journey and your own inventory management from the start. Get these basics right and you'll save yourself headaches down the line.
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