Connect Your Wix Site to LinkedIn Ads
TL;DR:
- The LinkedIn Insight Tag tracks visitor actions and measures how well your LinkedIn ads convert
- Add it through Settings → Custom Code in your Wix dashboard
- Takes about 5 minutes to set up and works on all Wix plans
- Use LinkedIn's validation tool to check everything's working properly
- Regular monitoring helps you get better results from your ad spend
Adding LinkedIn's tracking to your Wix site gives you proper data on how your ads perform. You'll see which visitors came from LinkedIn, what they did on your site, and whether your ads actually lead to sales or sign-ups.
Getting Your LinkedIn Insight Tag
Head to your LinkedIn Campaign Manager and look for "Account Assets" in the menu. Click on "Insight Tag" and you'll see the tracking code. Copy the entire code snippet – you'll need this for the next step.
If you can't find the Insight Tag section, check you have the right permissions on the LinkedIn account. You'll need admin access to generate tracking codes.
Adding the Tag to Wix
Open your Wix dashboard and go to Settings, then click Custom Code. This is where you can add tracking scripts to your site.
Create a new custom code entry and paste your LinkedIn Insight Tag. Set it to load on "All Pages" and choose "Head" as the location. This makes sure the tracking works across your entire site.
Save your changes. The code will now be active on your live site.
Checking Everything Works
LinkedIn provides a Tag Helper tool that checks if your tracking is set up correctly. Install the browser extension and visit your Wix site while logged into LinkedIn.
The tool will show whether your tag is firing properly and collecting data. If there are issues, it'll tell you what needs fixing.
You can also check the Insight Tag dashboard in LinkedIn Campaign Manager. It should start showing data within 24 hours of installation.
Getting Better Results
Once tracking is live, create matched audiences based on your website visitors. This means you can show ads specifically to people who've already visited your site, or create similar audiences to find new prospects.
Set up conversion tracking for key actions like contact form submissions or purchases. This shows you which LinkedIn ads actually drive business results, not just clicks.
Check your data weekly and adjust your targeting based on what you learn. If certain job titles or industries convert better, focus more budget there.
FAQs
Do I need a premium Wix plan for LinkedIn tracking?
No, the Custom Code feature works on all Wix plans. You can add the LinkedIn Insight Tag regardless of which subscription you have.
How long before I see data in LinkedIn?
Most tracking data appears within 24 hours. Conversion data might take a bit longer depending on how you've set up your campaigns.
Can I track specific pages or actions?
Yes, you can set up event tracking for particular pages or buttons. This requires additional code beyond the basic Insight Tag.
Will this slow down my site?
The LinkedIn Insight Tag is lightweight and shouldn't noticeably affect your site speed. It loads asynchronously so it doesn't block other content.
Jargon Buster
LinkedIn Insight Tag – A small piece of tracking code that monitors visitor activity from your LinkedIn ads
Custom Code – Wix's feature that lets you add HTML, CSS, or JavaScript to your site
Conversion Tracking – Measuring specific actions visitors take after clicking your ads, like making a purchase or filling out a form
Matched Audiences – LinkedIn's system for targeting ads to people who've visited your website or are similar to your existing customers
Wrap-up
Setting up LinkedIn tracking on Wix takes just a few minutes but gives you much better insight into your ad performance. You'll know which campaigns actually drive results instead of just hoping for the best.
The key is using this data to improve your targeting and ad spend over time. Check your numbers regularly and adjust based on what's working.
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