Setting Up Tiered Pricing in Your Wix Store
TL;DR:
- Create tiered pricing using product variants or the Volume Discounts app from Wix App Market
- Volume Discounts app automates the process and integrates directly into your store
- Tiered pricing encourages larger orders by offering better value at higher quantities
- Start simple with one app before adding complexity with multiple variants
Wix gives you two main ways to set up tiered pricing in your ecommerce store. You can either create different product variants for each price tier, or use an app to handle the discounting automatically.
Choose Your Approach
The manual route involves creating separate product variants for each quantity bracket. For example, you might have one variant for 1-5 units, another for 6-10 units, and so on. Each variant gets its own price point.
This works fine for simple setups, but it gets messy fast if you have lots of products or complex pricing structures.
Using the Volume Discounts App
The cleaner option is the Volume Discounts app from the Wix App Market. This handles all the calculations automatically and applies discounts based on quantity thresholds you set.
The app integrates directly with your product pages, so customers see the tiered pricing options without you having to manage multiple variants for each product. Much cleaner from a store management perspective.
Start with this approach if you're new to tiered pricing. You can always add more complexity later once you see how customers respond.
Why Tiered Pricing Works
Customers like getting better value when they buy more. It's straightforward psychology – they feel like they're getting a deal, and you get larger order values.
The key is making the tiers obvious and the savings meaningful. If your bulk discount only saves someone 50p, they probably won't bother. Make it worth their while.
Setting It Up
Once you've installed the Volume Discounts app, you'll set your quantity breaks and corresponding discounts. Most stores start with something like:
- 1-2 items: full price
- 3-5 items: 10% off
- 6+ items: 15% off
Test different structures to see what works for your products and customers. Some businesses find success with steeper discounts at higher quantities, others prefer smaller, more frequent breaks.
FAQs
Can I use tiered pricing on all my Wix products?
Yes, both the variant method and Volume Discounts app work across your entire product catalogue. You can also apply it selectively to specific products.
Will customers see the tiered pricing clearly on product pages?
The Volume Discounts app displays pricing tiers directly on your product pages. With variants, customers select their preferred quantity option from a dropdown.
Can I combine tiered pricing with other discount codes?
This depends on your app settings. Most allow you to control whether tiered discounts stack with coupon codes or override them.
Jargon Buster
Volume Discounts: Automatic price reductions that kick in when customers buy larger quantities of the same product.
Product Variants: Different versions of the same product (size, colour, quantity) that can have separate prices and inventory tracking.
Wix App Market: Wix's collection of third-party apps that add extra functionality to your website.
Wrap-up
Tiered pricing works because it gives customers an incentive to buy more while keeping your setup simple. The Volume Discounts app handles the heavy lifting, so you can focus on finding the right price points for your products. Start with conservative discounts and adjust based on what your customers actually do.
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