Enable Guest Checkout in Your Wix Store
TL;DR:
- Guest checkout lets customers buy without creating an account
- Reduces checkout friction and can boost conversion rates
- Takes 30 seconds to enable in your Wix store settings
- Customers can still choose to create accounts after purchase
- Simple toggle switch in the Checkout settings section
Guest checkout removes one of the biggest barriers between your customers and completing a purchase. When someone's ready to buy, the last thing they want is to fill out registration forms and remember another password.
Most customers abandon their cart when forced to create an account. By enabling guest checkout, you're giving them the fastest path to complete their order.
How to Enable Guest Checkout in Wix
The setup process is refreshingly simple. Here's how to get it done:
Step-by-step setup
- Log into your Wix dashboard and head to your store management area
- Click on Store Settings in the left sidebar
- Select the Checkout tab from the settings menu
- Find the Guest Checkout option and toggle it on
- Save your changes and you're done
That's it. Your customers can now checkout without creating an account.
What happens after you enable it
Once guest checkout is active, customers will see a "Continue as Guest" option at checkout alongside the usual account creation prompts. They'll still need to provide shipping and payment details, but they skip the username, password, and account setup steps.
Why Guest Checkout Matters for Your Sales
The numbers don't lie. Forcing account registration kills sales. Here's what changes when you enable guest checkout:
Faster purchase decisions
When customers hit a wall of registration forms, they start second-guessing their purchase. Guest checkout keeps them in buying mode rather than form-filling mode.
Better mobile experience
Mobile users especially hate creating accounts on small screens. Guest checkout turns a 10-minute mobile registration process into a 2-minute purchase.
Higher conversion rates
Most Wix stores see an immediate uptick in completed orders after enabling guest checkout. The exact increase varies, but even a 10-15% boost in conversions makes a real difference to your bottom line.
Reduced cart abandonment
Cart abandonment rates drop significantly when you remove registration requirements. Customers who might have left at the account creation step often complete their purchase as guests.
Managing Guest Orders
You might worry about losing customer data or making order management harder. Here's how Wix handles guest orders:
Order tracking still works
Guest customers receive order confirmation emails with tracking information. They don't need accounts to check their order status.
Customer data is captured
You still get their email address, shipping details, and purchase history. This information appears in your Wix dashboard just like regular orders.
Post-purchase account creation
After completing a guest purchase, customers can create an account to save their details for next time. Many will take this option since they've already had a positive buying experience.
TL;DR:
- Guest checkout lets customers buy without creating an account
- Reduces checkout friction and can boost conversion rates
- Takes 30 seconds to enable in your Wix store settings
- Customers can still choose to create accounts after purchase
- Simple toggle switch in the Checkout settings section
FAQs
Where exactly do I find the guest checkout setting in Wix?
Go to your Wix dashboard, click Store Settings in the left menu, then select the Checkout tab. The Guest Checkout toggle is usually near the top of that section.
Will enabling guest checkout affect my customer database?
No, you'll still capture customer email addresses and order details. The information just won't be tied to a registered account unless they choose to create one later.
Can I encourage account creation without forcing it?
Yes, you can add messaging during or after checkout suggesting customers create accounts for faster future orders and order tracking.
Do guest customers get order confirmation emails?
Absolutely. They receive the same confirmation and shipping emails as registered customers.
Jargon Buster
Guest Checkout: A purchasing option that lets customers complete orders without registering for an account
Cart Abandonment: When customers add items to their cart but leave without completing the purchase
Conversion Rate: The percentage of website visitors who complete a desired action (in this case, making a purchase)
Checkout Flow: The sequence of steps customers go through to complete their purchase
Wrap-up
Enabling guest checkout is one of the easiest wins for your Wix store. It takes less than a minute to set up and can immediately improve your conversion rates.
The fear of losing customer data or making order management harder rarely materializes. You'll still capture the information you need, and many guest customers will create accounts after having a smooth buying experience.
If you're on the fence, try enabling it for a month and watch your sales data. Most store owners wonder why they waited so long to make the switch.
Ready to build a Wix store that actually converts? Join Pixelhaze Academy for step-by-step guidance on ecommerce best practices.