Boosting Sales on Wix Without Built-in Upsells
TL;DR:
- Wix doesn't offer native upsell or cross-sell features during checkout
- You'll need third-party apps or manual workarounds to add these features
- Popular solutions include product recommendation apps and strategic page layouts
- Consider adding related products on individual product pages instead of checkout
- The checkout limitations mean you need to capture interest earlier in the buying process
Wix makes it easy to build an online store, but when it comes to maximising sales through upsells and cross-sells, you'll hit some walls. The platform simply doesn't have built-in tools to suggest additional products during the checkout process.
This gap becomes obvious when you're watching customers buy single items when they could easily grab complementary products. Without those "customers who bought this also bought" suggestions or upgrade prompts, you're missing revenue opportunities.
Working Around Wix's Upsell Limitations
The good news is you're not completely stuck. Here are the main approaches that actually work:
Third-party apps can fill some gaps. Apps like Boost Commerce or Cross Sell offer product recommendation widgets you can embed on product pages. These won't work on the checkout page itself, but they catch customers before they hit "buy now."
Manual product suggestions work well when done strategically. Add a section on each product page showing related items. You can create this using Wix's standard elements – just takes more setup time.
Bundle products together as single items. Instead of hoping customers will add multiple products, create pre-made bundles. List a camera, memory card, and case as one product with one price.
Email follow-ups capture sales after checkout. Set up automated emails suggesting complementary products to recent buyers. Not immediate like checkout upsells, but still effective.
Making the Most of What You Have
Since you can't add upsells at checkout, focus on earlier touchpoints:
Product page optimization becomes crucial. This is your main chance to suggest additional items. Use high-quality images showing products used together. Write descriptions that naturally mention complementary items.
Strategic site navigation guides customers to related products. Set up your menu structure and internal linking to make discovering additional products feel natural.
Clear product relationships help customers see connections. If you sell phone cases, make sure it's easy to navigate from cases to screen protectors to wireless chargers.
The key is thinking about the customer journey differently. Instead of catching them at the last second, you're planting seeds throughout their browsing experience.
FAQs
Can I add upsells to my Wix checkout page?
No, Wix doesn't support adding product suggestions or upsells directly on the checkout page. You'll need to use earlier touchpoints in the customer journey.
What apps work for product recommendations on Wix?
Apps like Boost Commerce, Cross Sell, and Product Recommendations can add suggestion widgets to your product pages, though not to checkout pages.
How do I create product bundles on Wix?
Set up bundles as individual products with their own SKUs. Upload images showing all items together and write descriptions listing everything included.
Can I send upsell emails after purchase?
Yes, Wix's email marketing tools let you set up automated campaigns targeting recent buyers with complementary product suggestions.
Jargon Buster
Upsells – Encouraging customers to buy a more expensive version of what they're already purchasing
Cross-sells – Suggesting related or complementary products alongside the main purchase
Third-party apps – External tools that integrate with Wix to add functionality not built into the platform
Product bundles – Multiple items sold together as a single product at a combined price
Wrap-up
Wix's lack of native upsell features means you need to be more creative about maximising sales. Focus on product page optimization, strategic bundles, and follow-up marketing rather than checkout-moment tactics. While it requires more manual work, these approaches can still boost your average order value significantly.
The platform's limitations are frustrating, but they're not deal-breakers. With some planning and the right third-party tools, you can build an effective sales strategy that works within Wix's constraints.
Ready to build a more strategic approach to your Wix store? Join other e-commerce owners learning practical techniques at Pixelhaze Academy.