Using Unsplash Images for Commercial Web Design
Unsplash is one of the go-to resources for web designers who need quality images without the budget for stock photography. The platform offers thousands of high-resolution photos that you can use in commercial projects, but there are some important rules you need to follow.
TL;DR:
- Unsplash images are free for commercial web design projects
- You can't resell Unsplash images as products or in templates
- Attribution isn't required but photographers appreciate it
- Always modify images to fit your specific design needs
- Check individual image pages for any model releases if using people
Understanding Commercial Use Rights
Unsplash operates under their own licence which allows commercial use. This means you can use their images on client websites, in marketing materials, and for business purposes without paying licensing fees. The images work well for hero sections, blog posts, and general website imagery.
However, commercial use doesn't mean unlimited use. The main restriction is resale. You can't download an Unsplash image and sell it as wall art, put it on merchandise, or include it in website templates that you're selling. The image needs to be part of a larger project, not the main product itself.
Best Practices for Web Designers
When using Unsplash images in commercial web design, treat them as a starting point rather than a finished solution. Most successful projects involve some level of customisation – cropping for specific aspect ratios, colour grading to match brand guidelines, or adding overlays for text placement.
Consider the context of your project too. While Unsplash images are free to use, popular images might appear on multiple websites. For clients who want completely unique imagery, you'll need to look at paid stock options or custom photography.
Always download the highest resolution available. Web images might look fine at smaller sizes, but you'll want flexibility for different screen sizes and potential print materials.
Legal Considerations
The Unsplash licence covers the image itself, but it doesn't handle model releases or property releases. If you're using images with recognisable people or private property for sensitive commercial purposes (like medical advertising or financial services), you might need additional permissions.
For most web design work, this isn't a concern. But it's worth flagging with clients who work in regulated industries or who plan extensive marketing campaigns around specific imagery.
Keep records of which images you've downloaded and when. Unsplash's terms could theoretically change, though they've remained consistent since the platform launched.
FAQs
Can I use Unsplash images on client websites that sell products?
Yes, using Unsplash images on e-commerce sites is perfectly fine. The restriction is on selling the images themselves, not using them on commercial websites.
What about using Unsplash images in website templates I'm selling?
This falls into the resale category and isn't allowed. If you're creating templates for sale, you'll need to use images you own or have proper licensing for.
Do I need to credit the photographer?
Attribution isn't required under Unsplash's licence, but many designers include photo credits in website footers or about pages. It's good practice and photographers appreciate it.
Can I edit Unsplash images for my projects?
Yes, you can crop, colour-correct, add filters, or make other modifications to fit your design needs.
Jargon Buster
Commercial Use – Using images in business contexts, including client work, marketing materials, and revenue-generating websites
Model Release – Legal permission from people appearing in photos to use their likeness commercially
Resale Restriction – The rule preventing you from selling Unsplash images as standalone products or primary components of products for sale
Attribution – Crediting the original photographer, though not required by Unsplash's licence
Wrap-up
Unsplash fills an important gap for web designers working on commercial projects with limited image budgets. The platform's generous licensing terms make it suitable for most client work, as long as you're not planning to resell the images directly.
The key is understanding the difference between using images in commercial projects and selling images as commercial products. Stick to the first category and you'll have access to a massive library of professional photography at no cost.
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