Using Unsplash Photos on Instagram
TL;DR:
- Unsplash photos are free to use on Instagram for personal and commercial accounts
- Download images directly from Unsplash and upload them to Instagram like any other photo
- Crediting photographers is optional but recommended practice
- You can edit Unsplash photos before posting them to Instagram
- Always check the specific licence terms on each image before using
Unsplash provides a massive library of high-quality photos that work perfectly for Instagram posts. Whether you're running a business account or just want better images for your personal feed, these photos can fill gaps when you don't have your own content ready.
Getting Started with Unsplash Photos
The process is simple. Browse Unsplash for images that match your brand or aesthetic, download them in high resolution, then upload to Instagram as you would any other photo. You can apply Instagram filters, write captions, and add hashtags normally.
When you find an image you want to use, click the download button and choose the size you need. For Instagram, the largest available size usually works best since you might want to crop or edit the image.
Crediting Photographers
You don't have to credit photographers when using Unsplash images on Instagram, but it's good practice. A simple line in your caption works well: "Photo by [photographer name] on Unsplash" or tagging their Instagram handle if they have one listed.
This helps photographers gain exposure and builds goodwill in the creative community. Some photographers include their Instagram handle in their Unsplash bio, making it easy to tag them properly.
Editing Unsplash Images
Most Unsplash photos can be edited freely. You can crop them, adjust colours, add text overlays, or make other modifications before posting. This is particularly useful for creating branded content or making images fit Instagram's square format better.
Check the individual image licence if you're planning major edits or composite work. The standard Unsplash licence allows modifications, but some photographers add specific conditions to their uploads.
Commercial Use on Business Accounts
Business Instagram accounts can use Unsplash photos without additional licensing fees. This includes using them in posts that promote products or services, showcase company culture, or support marketing campaigns.
The key is checking each image's specific licence terms. While most Unsplash photos allow commercial use, some have restrictions or require attribution for business purposes.
Choosing the Right Images
Pick images that match your Instagram aesthetic and brand voice. Unsplash's search function helps you find specific subjects, colours, or moods. You can also browse curated collections that group similar images together.
Consider your audience when selecting images. Professional service businesses might want clean, minimal photos while creative brands can use more artistic or experimental shots.
FAQs
Can I use any Unsplash photo on my business Instagram account?
Most Unsplash photos allow commercial use, but check the specific licence on each image before downloading. Some have restrictions or require attribution for business use.
What happens if I don't credit the photographer?
Nothing legally, since most Unsplash licences don't require attribution. But crediting photographers is considered good practice and helps build community support.
Can I use Unsplash photos in Instagram ads?
Yes, for most images. The standard Unsplash licence covers commercial use including advertising, but double-check the licence terms for any image you plan to use in paid promotion.
Do I need to keep records of which Unsplash photos I use?
It's smart practice to keep a record of image sources and licence terms, especially for business accounts. This helps if questions arise later about usage rights.
Jargon Buster
Unsplash Licence – The terms that govern how you can use each photo from Unsplash, usually very permissive but sometimes with specific conditions
Attribution – Giving credit to the photographer who created the image, typically by naming them in your post caption
Commercial Use – Using images to promote or sell products and services, which requires checking that the licence permits business purposes
High Resolution – Larger image files with more detail, better for editing and ensuring good quality when posted to Instagram
Wrap-up
Unsplash photos can strengthen your Instagram presence when you need high-quality images quickly. The platform's generous licensing makes it straightforward to use these photos for both personal and business accounts.
Remember to check individual licence terms and consider crediting photographers when possible. This approach gives you access to professional photography while supporting the creative community that makes these resources available.
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