Build a Health and Fitness Website on Squarespace
TL;DR:
- Start with a template from the Local Business category for fitness-themed designs
- Use background videos to give visitors a dynamic introduction to your brand
- Create dedicated pages for services, workshops, and facilities using Squarespace blocks
- Set up online booking with Acuity Scheduling integration
- Use email campaigns and local SEO to boost client engagement and visibility
Building a health and fitness website on Squarespace gives you everything you need to attract clients and manage your business online. Here's how to get it right.
Choosing Your Template
Head straight to the Local Business category in the template store. These designs are built with fitness services in mind and include features for scheduling and client management. Preview a few options and pick one that matches your brand's energy.
Don't overthink this step. You can always customise colours, fonts, and layouts later.
Adding Background Videos
A well-placed background video can grab attention and show potential clients what you're about. Keep it smooth and not too busy – you want people to focus on your message, not get distracted by flashy effects.
Squarespace makes it easy to add these videos without slowing down your site or overwhelming visitors.
Showcasing Your Services
Create clear, dedicated pages for what you offer. Use Squarespace's pre-built layouts or start from scratch with blocks to build custom sections.
For events like workshops or group sessions, use the events page feature. This keeps everything organised and makes it easy for clients to find what they need.
Make sure your navigation is clean. If someone lands on your site looking for personal training, they should find that page in seconds.
Displaying Your Facilities
If you have a physical space, show it off. High-quality photos in a gallery can give potential clients a virtual tour of your gym, studio, or outdoor training areas.
Good facility photos build trust and help people visualise themselves training with you.
Creating Engaging Content
Use the Marketing Kit in the Squarespace iOS app to create content that keeps people interested. Share workout tips, nutrition advice, or client success stories. This content works well across social platforms like Instagram and Facebook too.
Fresh content keeps your existing clients engaged and helps attract new ones through social sharing.
Setting Up Online Booking
Integrate Acuity Scheduling directly into your site for smooth booking experiences. Clients can see your availability and book sessions without back-and-forth emails.
If you prefer a simpler approach, include clear contact information for phone or email bookings.
Running Email Campaigns
Stay connected with clients through Squarespace Email Campaigns. Set up newsletter signups and send regular updates that match your brand style.
Email campaigns work well for sharing new class schedules, health tips, or special offers.
Local SEO Basics
Help people find you online by getting your local SEO right. Add a contact page with your location details, register with Google My Business, and verify your site with Google Search Console.
Include relevant health and fitness keywords throughout your site so search engines understand what you offer. Think about what your ideal clients would search for and use those terms naturally in your content.
FAQs
Can I customise my Squarespace fitness website?
Yes, Squarespace gives you plenty of design flexibility. You can adjust templates, change fonts and colours, and create custom layouts using blocks.
How do I set up online booking on my fitness site?
Use Acuity Scheduling, which integrates directly with Squarespace. It handles bookings, payments, and appointment management in one place.
What's the best way to engage visitors on my fitness website?
Keep your content fresh using the Marketing Kit, set up an events page for workshops, and run regular email campaigns to stay connected with your audience.
Jargon Buster
Background Video: A video that plays behind your webpage content to create visual interest without interrupting navigation.
Template Store: Squarespace's collection of pre-designed website layouts organised by business type.
Acuity Scheduling: A booking and scheduling tool that integrates with your website to streamline appointment processes.
Local SEO: Optimising your website to appear in local search results when people look for fitness services in your area.
Wrap-up
Building a health and fitness website on Squarespace streamlines how you attract and manage clients online. Focus on choosing the right template, showcasing your services clearly, and making it easy for people to book with you. With good content and local SEO, you'll have a site that works as hard as you do.
Ready to build your fitness website? Get started with our Squarespace training and learn the skills you need to create a site that converts visitors into clients.