Squarespace Abandoned Checkout Recovery Setup
TL;DR:
- Automatically email customers 24 hours after they abandon their cart
- Customize email design, content, and sender details to match your brand
- Available on Basic through Commerce Advanced plans
- Track performance through built-in analytics
- Customers can unsubscribe from these emails
- System won't send emails if purchase is completed in same browser session
Abandoned checkout recovery helps you win back customers who left items in their cart without buying. Squarespace sends these emails automatically 24 hours after someone abandons their cart, when your store is still fresh in their mind.
Setting Up the Feature
Head to your automations dashboard and look for "Recover abandoned carts". Click "Edit Email" to customize the message before you activate it.
Once you're happy with your email, click "Back" then "Activate" to start the automation. You can pause it anytime from the same dashboard.
Customizing Your Recovery Email
The default email works fine, but customizing it usually gets better results:
Email basics: Change the subject line, main message, header, and footer text to match your brand voice.
Sender details: Update the "From" and "Reply-to" addresses so customers recognize who's emailing them.
Design elements: Add images, adjust text formatting, and include any special offers or incentives.
Test different versions of your email to see what works best. Small changes to subject lines or adding a discount code can make a big difference to recovery rates.
Tracking Your Results
Squarespace's analytics show you how many carts get abandoned and how many customers return to complete their purchase after getting the email. This data helps you understand whether your recovery emails are working.
Check these numbers regularly. If your recovery rate is low, try tweaking the email content or timing.
Customer Preferences
Every recovery email includes an unsubscribe link at the bottom. This lets customers opt out of future abandoned cart emails while still allowing other marketing emails.
The system is smart enough not to send recovery emails if someone completes their purchase in the same browser session after abandoning their cart.
FAQs
Can I change what the abandoned checkout email says?
Yes, you can customize everything from the subject line to the design through the automations dashboard.
Which Squarespace plans include this feature?
Abandoned checkout recovery is available from Basic plan upwards, including all Commerce plans.
What if someone buys their items before the 24-hour email goes out?
Squarespace detects completed purchases and won't send the recovery email if they buy in the same browser session.
Jargon Buster
Abandoned Checkout Recovery – Automatic emails sent to customers who left items in their cart without purchasing
Automations Dashboard – The control panel where you set up and manage automatic marketing emails
Analytics – Data tracking tools that show how well your store features perform, including cart recovery success rates
Wrap-up
Abandoned checkout recovery is one of the easiest ways to recover lost sales on Squarespace. Set it up once, customize the email to match your brand, and let it run automatically. Keep an eye on the analytics to see how well it's working, and don't be afraid to test different email approaches to improve your recovery rates.
Ready to dive deeper into Squarespace commerce features? Check out our membership for more detailed guides and expert tips.