Content Sections in Email Campaigns
TL;DR:
- Use different content sections like text, images, and buttons to build custom email campaigns
- Text sections work well for newsletters and announcements – format them for clarity
- Images and buttons boost engagement, but buttons need proper linking to work
- You can pull blog posts and products directly into emails for dynamic content
- Some limitations exist with editing embedded text in images and video embedding
Email campaigns in Squarespace give you several content sections to work with. Here's how to use each one effectively and what to watch out for.
Text Sections
Text sections handle your main messaging. They're perfect for newsletters, announcements, or any longer content you need to share.
The formatting tools help make your text more readable:
- Use headings to break up your content
- Add links and adjust letter spacing
- Highlight important information
Keep your text scannable. Most people skim emails, so structure matters.
Images and Buttons
Images make your emails more engaging. Upload them directly and make sure they support your message rather than just filling space.
Buttons drive action, but they only work if you link them properly. You can link to pages on your site or external URLs. Customize the button text and styling to match your brand.
Tip: Use spacers to manage white space between sections. This keeps your design clean and prevents clutter.
Blog Posts and Products
You can pull content directly from your site into emails:
Blog posts: Add excerpts to create teasers that drive traffic back to your site. You control what shows up – images, author details, and how much text displays.
Products: Showcase store items with prices and custom actions like "Add to Cart" buttons.
Here's the catch: once you add blog posts or products to a campaign, they don't sync with changes on your website. If you update a product price or edit a blog post, you'll need to manually update the campaign too.
Discounts and Limitations
You can only add one active discount per campaign. For automated campaigns, use discounts without expiration dates. Otherwise, you might send deactivated codes to subscribers.
Make your discounts feel personal rather than generic. People respond better when offers feel tailored to them.
Adding Links
You can add links throughout your campaigns – in text, images, and buttons. Link to internal pages or external content to make your emails more interactive.
Tip: Since you can't embed videos directly, use animated GIFs or link to external video content as a workaround.
FAQs
Can I automatically sync website changes to my email campaigns?
No. Once you add a blog post or product to a campaign, website changes need manual updates within the campaign.
Why can't I edit text in some email layouts?
Some layouts use images with built-in text that can't be edited. Replace these images with text-free versions if you need custom wording.
Can I embed videos directly in email campaigns?
No, direct video embedding isn't supported. Use animated GIFs or link to externally hosted videos instead.
Jargon Buster
Content Sections: The building blocks of email campaigns – text, images, buttons, and other elements you can add
Global Fonts: Consistent font settings applied across all sections of your email
Link Editor: The tool for adding and managing hyperlinks within your campaigns
Wrap-up
Squarespace's email campaign tools give you plenty of options for creating engaging content. Mix text, images, blog excerpts, and products to build campaigns that connect with your audience. Remember that some elements need manual updates when your website changes, so factor that into your workflow. Test different combinations to see what works best for your subscribers.
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