Squarespace Newsletter Block Setup Guide
TL;DR:
- Add newsletter blocks through the page editor's 'Add Block' menu
- Customise text, buttons, and design to match your site
- Connect to Mailchimp, Google Drive, or Squarespace Email Campaigns
- Google reCAPTCHA runs automatically to block spam submissions
- Test your setup in an incognito window before going live
Setting Up Your Newsletter Block
Open your page or post editor in Squarespace and click 'Add Block'. Select 'Newsletter' from the menu options.
In the content tab, give your newsletter block a clear title and description. These appear above your form, so make them count. The default setup includes one email field, but you can add First and Last Name fields if you need more subscriber details.
You can also add a disclaimer to your form. Most people use this for privacy notices or terms of service links.
Customising Confirmation and Redirects
After someone submits your form, you'll want to acknowledge their signup. Head to the 'Post-Submit' options where you can write a custom thank you message or redirect them to another page.
There's also an HTML box for custom code, but only use this if you're comfortable with coding. Most people won't need it.
Designing Your Block
The 'Design' tab controls how your newsletter block looks. You can stack fields vertically or place them side by side, depending on your layout preferences.
Adjust background colours, border styles, and transparency effects to make your newsletter block fit seamlessly with your page design. Don't go overboard though – simple usually works better for conversions.
Choosing Storage Options
The 'Storage' tab lets you connect your newsletter block to different services. You can use Squarespace Email Campaigns, Mailchimp, Google Drive, or Zapier for more complex workflows.
Set up your Email Campaign list or Mailchimp audience before connecting the form. This prevents any hiccups when the first submissions come through.
Security and Verification
Squarespace newsletter blocks include Google reCAPTCHA by default to filter out bot submissions. You can also enable confirmation emails to verify genuine subscribers, which keeps your list quality high.
FAQs
Can I change how my newsletter block looks?
Yes, the design tab gives you control over layouts, colours, fonts, and more. You can make it match your site's style perfectly.
Where do my submissions go?
You can store them directly in Squarespace, or send them to Mailchimp, Google Drive, or use Zapier to connect to other tools.
How do I track signup rates?
Use Squarespace's 'Form & Button Conversions' feature to see how many people view your form versus how many actually sign up.
Jargon Buster
Blocks: The building elements in Squarespace you use to add content like text, images, or forms to your pages.
Zapier: A service that connects different apps and automates tasks between them.
Google reCAPTCHA: A security feature that checks if form submissions come from real people, not bots.
Post-submit message: The message visitors see after filling out your form. Usually a thank you note or next steps.
Form & button conversions: Analytics that show how often your forms get viewed compared to how often they get completed.
Wrap-up
Getting your newsletter block right means setting it up properly, making it look good, and connecting it to the right tools. Focus on making the signup process smooth for your visitors while keeping your subscriber data organised and secure.
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