Squarespace Store Page Types Explained
TL;DR:
- Squarespace 7.1 supports up to 10,000 products with unlimited categories and drop-down navigation
- Squarespace 7.0 offers three store types (Classic, Advanced, Unique) limited to 200 products each
- Version 7.1 includes modern features like Quick View and Image Zoom that 7.0 lacks
- Your template choice in 7.0 determines which store type you get
- All versions include standard e-commerce features like inventory management and product variants
Squarespace handles store pages differently depending on which version you're using. Here's what you need to know about each option and how they affect your shop.
Version 7.1 Store Pages
Version 7.1 keeps things simple with one store page type that handles most business needs. You get up to 10,000 products, which covers most online shops comfortably.
The navigation works well here. You can create unlimited categories and subcategories, and customers see proper drop-down menus when browsing. This makes it easier for people to find what they're looking for without getting lost.
Version 7.1 also includes features that make products look better. Quick View lets customers see product details without leaving the main page, and Image Zoom helps them get a closer look at what they're buying.
Version 7.0 Store Pages
Version 7.0 splits store pages into three types: Classic, Advanced, and Unique. Each one supports up to 200 products, so you'll hit limits faster than with 7.1.
Classic Store Pages give you basic product display without fancy navigation. No drop-down menus for categories, which can make larger inventories harder to browse.
Advanced Store Pages add some visual improvements like alternate image displays and better product detail pages. Still no category drop-downs, but the overall presentation feels more polished.
Unique Store Pages appear only on specific templates like Galapagos and Supply. These offer custom layout options and special design features like colour overlays and background settings that other store types don't have.
The catch with 7.0 is that your template choice determines which store type you get. You can't just pick the one you want – you need to choose a template that supports it.
What This Means for Your Shop
If you're starting fresh, 7.1 makes more sense for most businesses. The higher product limits and better navigation features give you room to grow without hitting walls.
Stick with 7.0 if you're already set up there and happy with how things work. Just know that you might need to switch templates if you want different store features, and you'll eventually hit the 200-product limit.
The navigation differences matter most when you have lots of products. Drop-down menus help customers find things quickly, while flat category lists become unwieldy as your inventory grows.
FAQs
Can I switch from Classic to Advanced store pages in Squarespace 7.0?
Your store type connects to your template choice. To change store types, you'll need to switch to a template that supports the type you want.
How do I add hover effects to product images?
Check your Design settings under the store page options. You can adjust product display features there, including hover effects.
Is there a limit on how many categories I can create?
Version 7.1 allows unlimited categories. Version 7.0 might have restrictions depending on your template, though most support reasonable numbers of categories.
Should I upgrade from 7.0 to 7.1 just for store features?
Only if you need more than 200 products or want better navigation features. The upgrade involves rebuilding your site, so weigh the benefits against the work required.
Jargon Buster
Store Page Types – Different layouts and features for displaying products on your website
Category Management – How you organize products into groups to help customers find what they want
Hover Effects – Visual changes that happen when someone moves their mouse over a product image
Template – The design framework that determines what features and layouts your site can use
Quick View – A feature that shows product details in a popup without leaving the main shop page
Wrap-up
The store page type you choose affects how customers browse your products and how many items you can sell. Version 7.1 gives you more flexibility and room to grow, while 7.0 offers different visual options through its template-specific store types.
Think about your current product count and how much you plan to expand. If you're staying small and love your current 7.0 template, there's no rush to change. But if you're growing or starting fresh, 7.1's features and limits make more sense for most businesses.
Ready to build a Squarespace store that actually works? Join Pixelhaze Academy for step-by-step guidance on setting up your shop the right way.