Building Your About Page on Squarespace
TL;DR:
- Use Squarespace's built-in About page templates or start with a blank layout
- Add text blocks for your bio, image blocks for team photos, and social links to connect with visitors
- Include testimonials and client logos to build trust and credibility
- Drag and drop blocks to rearrange your layout until it feels right
- Both Squarespace 7.1 and 7.0 offer About page templates, but 7.1 has more flexible layout options
Getting Started with Your About Page
Your About page is where visitors decide if they want to work with you. It needs to feel genuine and give people a clear sense of who you are.
Head to your Squarespace dashboard and open the Pages panel. Click the + icon to add a new page.
For Squarespace 7.1: You'll see layout options under "Page Layouts." Pick "About" and browse through the templates. Choose one that matches your style, or go with "Blank" if you want full control.
For Squarespace 7.0: The process is similar, but your layout options are more limited. You'll find About templates in the same section.
Give your page a name like "About Us" or "Meet the Team" depending on what fits your brand.
Adding Your Content
Once you've got your layout, it's time to replace those placeholder blocks with your actual content.
Text Blocks
Click on any text block and select the pencil icon to edit. This is where you'll add your bio, company history, or team descriptions. Keep it conversational and focus on what matters to your audience. Use headings and bullet points to break up longer sections.
Image Blocks
People connect with faces, so add team photos or behind-the-scenes shots. You can wrap text around images for a more dynamic look. Just click on the image block and upload your photos.
Social Links
Add a social links block to connect visitors to your Instagram, Facebook, or other profiles. This keeps people engaged with your brand beyond just your website.
Building Trust
Consider adding testimonials or a gallery of client logos. These elements show social proof and help visitors feel confident about working with you.
Fine-Tuning Your Layout
After you've added your content, you might want to move things around. Squarespace makes this easy with drag-and-drop functionality.
Click on any block and drag it to a new position. Try different arrangements until the page flows well. Remember to hit "Save" when you're happy with the changes.
The key is making sure your most important information appears early on the page, before people have to scroll too much.
FAQs
Can I use custom social media icons on my About page?
Squarespace includes standard social media icons by default. If you need custom icons, you'll need to add some CSS code or use a third-party solution.
How do I get better text formatting options?
Squarespace gives you basic formatting tools in the text editor. For more advanced typography, you'll need to add custom CSS in your site's design settings.
Can I add videos to my About page?
Yes, use the video block to embed videos from YouTube, Vimeo, or upload your own files directly to Squarespace.
What's the difference between 7.1 and 7.0 for About pages?
Squarespace 7.1 offers more flexible layouts and better mobile responsiveness. If you're still on 7.0, the basic functionality is the same, but your design options are more limited.
Jargon Buster
Layout Pages – Pre-designed templates that give you a starting point for different types of pages
Placeholder Blocks – Sample content in templates that you replace with your own text and images
Auto Layout Section – Squarespace's system that automatically arranges your content blocks in a mobile-friendly way
Drag and Drop – Moving elements around your page by clicking and dragging them to new positions
Wrap-up
A good About page doesn't need to be complicated. Focus on being genuine, include the information people actually want to know, and make it easy to read. Your About page often determines whether someone gets in touch, so spend time getting it right.
The templates give you a solid foundation, but don't be afraid to customize things to match your brand. Test different layouts and see what feels most natural for your story.
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