How to Place Multiple CTAs on Your Website
TL;DR:
- Use multiple CTAs throughout your page, not just one at the top
- Place CTAs where users naturally pause or make decisions
- Each CTA should feel like the logical next step from the content
- Strategic placement keeps users engaged and reduces bounce rates
- Test different positions to find what works best for your audience
Most websites make the mistake of sticking one call-to-action button at the top of the page and calling it done. But that's like having a single signpost at the entrance of a maze and expecting everyone to find their way through.
Your visitors scroll, read, and think at different paces. Some might be ready to act immediately, others need more convincing. That's why you need multiple CTAs placed where they'll actually be useful.
Why One CTA Isn't Enough
When someone lands on your page, they're not always ready to take action straight away. They might want to read more, see testimonials, or understand your pricing first. If your only CTA is at the top, you're missing opportunities to capture them at the moment they're most convinced.
Think about how you browse websites yourself. You read a compelling section, think "that sounds good," then keep scrolling. If there's no way to act on that interest in the moment, you might forget about it by the time you reach the bottom of the page.
Where to Place Your CTAs
After Problem-Solution Sections
When you've just explained a problem your audience faces and presented your solution, that's prime real estate for a CTA. The reader is thinking "yes, I have this problem" and you're offering the fix.
Following Social Proof
After testimonials, case studies, or client logos, visitors often feel more confident about taking action. They've seen others succeed with you, so they're more likely to want the same results.
At Natural Reading Breaks
Long pages need breathing room. Where you might naturally add a subheading or break up text, consider whether a CTA would fit. If someone's been reading for a while, they might be ready to take the next step.
Before Potential Exit Points
If you have a long page, don't wait until the very end to offer another way forward. Place CTAs before sections that might not interest everyone, giving them an alternative route rather than leaving entirely.
Making CTAs Feel Natural
Your CTAs shouldn't feel like interruptions. They should flow from the content like a natural conversation would. If you've just explained the benefits of your service, a CTA saying "Get started with this approach" makes sense. A random "Buy now" button doesn't.
The language should match what you've just been discussing. If you've been talking about solving a specific problem, reference that problem in your CTA text.
Different CTAs for Different Stages
Not every CTA needs to be "Buy now" or "Sign up." Match your CTAs to where people are in their decision-making:
- Early interest: "Learn more" or "See how it works"
- Considering options: "Compare plans" or "Get a quote"
- Ready to act: "Start your trial" or "Book a call"
This gives people appropriate next steps based on their readiness level.
Testing Your CTA Placement
The best CTA placement depends on your specific audience and content. Try different positions and see what works:
- Move CTAs higher or lower on the page
- Test different wording that matches the surrounding content
- Try different visual styles that stand out without being jarring
- Monitor which CTAs get the most clicks and conversions
Most website analytics will show you where people stop scrolling or spend the most time reading. These are often good spots for CTAs.
FAQs
How many CTAs should I put on one page?
There's no magic number, but aim for one every few scrolls or after major content sections. Too few and you miss opportunities, too many and they lose impact.
Should all my CTAs say the same thing?
The design should be consistent for brand recognition, but the text can vary based on the surrounding content. "Download the guide" works better after an educational section than "Start your free trial."
What if multiple CTAs confuse visitors?
If your CTAs are placed contextually and offer logical next steps, they'll help rather than confuse. Random placement is what creates confusion.
Do I need different CTAs for mobile users?
The placement principles are the same, but make sure your CTAs are easy to tap on mobile devices and don't get lost in the smaller screen format.
Jargon Buster
CTA (Call to Action): A button, link, or prompt that encourages visitors to take a specific action like signing up, buying, or downloading something.
Conversion Rate: The percentage of visitors who complete your desired action, whether that's making a purchase, signing up for a newsletter, or filling out a form.
Social Proof: Evidence that other people have used and benefited from your product or service, like testimonials, reviews, or client logos.
Wrap-up
Multiple CTAs aren't about being pushy or overwhelming your visitors. They're about being helpful at the right moments. When someone's interested and ready to take action, you want to make it easy for them to do so.
The key is placing these CTAs where they feel like natural next steps, not random interruptions. Think about your visitor's journey through your page and offer relevant actions at logical decision points.
Start by adding CTAs after your strongest content sections, then test and adjust based on what you learn about your audience's behaviour.
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