Understanding Gift Cards on Squarespace for Your Store

Gift Cards on Squarespace Explained

TL;DR:

• Gift cards are digital payment codes customers can buy from your online store
• They can be emailed directly to recipients or to the purchaser for later delivery
• Gift cards work on physical, digital, and service products but not subscriptions
• You can redeem gift cards in person using the Squarespace iOS app
• Test orders help you understand the customer experience before going live

Gift cards give your customers a flexible way to buy for others or save credit for later purchases. Here's how they work on Squarespace and what you need to know about setting them up.

Purchasing a Gift Card

Step 1 – Select Your Gift Card
Once you've set up gift cards in your store, customers can buy them like any other product:

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1. They pick a gift card from your store page
2. If you offer multiple amounts, they choose one from the dropdown menu
3. They click "Purchase" and head to checkout

Step 2 – Choose Delivery Method
At checkout, customers pick how they want to send the gift card:

• Email to Recipient: They enter the recipient's name, email, and a message (up to 80 characters)
• Email to Yourself: They get the gift card details sent to their own email, perfect for printing or forwarding later

Step 3 – Complete the Purchase

1. Enter email and billing information
2. Review the details
3. Click "Purchase" to finish
4. The gift card code gets emailed based on their delivery choice

Redeeming a Gift Card

Using the Gift Card Online
Customers enter their gift card code at checkout. The code works for any purchase except subscription products. If their order costs more than the gift card value, they'll need to pay the difference with another payment method.

In-person Redemption (iOS Only)
If you sell in person using the Squarespace app:

1. Tap "Selling" then the "+" icon
2. Choose "Apply gift card code"
3. Enter the code and select how much to redeem
4. Tap "Redeem"

Both you and your customer get an email receipt showing the remaining gift card balance.

Things to Keep in Mind

Gift cards have a few limitations worth knowing about. They can't be used for subscription products, and the design customization options are fairly basic. Squarespace handles the technical side, but you're limited to tweaking the email format rather than creating custom designs.

For tracking, you can see all in-app gift card redemptions in your sales analytics under the point of sale channel.

FAQs

Can gift cards be used to purchase subscription products?
No, gift cards don't work with subscription products. They're fine for everything else though.

Can I customize the gift card design on Squarespace?
Design options are limited. You can mainly customize the email format rather than create completely custom designs.

How do I track gift card redemptions within the Squarespace app?
Check your sales analytics section under the point of sale channel. All in-app redemptions show up there.

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• Gift Card: A prepaid digital voucher customers can exchange for products in your store
• Checkout: The final step where customers enter payment details and complete their purchase
• Redeem: Using a gift card's value to pay for products or services
• Subscription Products: Items or services that require regular recurring payments
• In-App: Functions that work within the mobile app rather than on the website

Wrap-up
Gift cards are straightforward on Squarespace once you know how they work. The process is simple for customers, and you get flexibility with both online and in-person redemption options. Run a test purchase to get familiar with the flow, and you'll be ready to help customers when they have questions.

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