Setting Up Digital Products and Memberships on Flowlance
Learning Objectives
- Set up digital products in your Flowlance store
- Create bookable sessions for appointments and virtual classes
- Build membership bundles for recurring revenue
- Configure pricing and descriptions that convert visitors to customers
Introduction
Your Flowlance store can do more than just showcase your services. You can sell digital downloads, book appointments, and create membership offerings that generate recurring income. This chapter walks you through setting up each type of product, with practical steps you can follow immediately.
Lessons
Adding Digital Products to Your Store
Digital products are downloadable files like templates, guides, or courses that customers can purchase and access instantly.
Step 1: Log into your Flowlance dashboard and click on 'Products' in the main navigation.
Step 2: Select 'Add New Product' and choose 'Digital Product' from the options.
Step 3: Upload your files using the file uploader. Flowlance accepts PDFs, zip files, images, and other common formats.
Step 4: Add your product title, description, and price. Write descriptions that explain what customers get and how it helps them.
Step 5: Upload a preview image or thumbnail that represents your product well.
Step 6: Set your product to 'Published' when you're ready to sell it.
The key here is clear descriptions. Instead of just listing features, explain what problem your digital product solves and what customers can achieve with it.
Setting Up Bookable Sessions
Sessions are scheduled appointments, consultations, or virtual classes that customers can book directly through your store.
Step 1: From your dashboard, navigate to 'Sessions' or 'Services' (the exact menu name may vary).
Step 2: Click 'Create New Session' and enter basic details like session name and duration.
Step 3: Set your pricing structure. You can charge per session or offer package deals.
Step 4: Configure your availability by setting days and times when customers can book.
Step 5: Add session descriptions that explain what customers can expect and any preparation needed.
Step 6: Set your time zone clearly to avoid booking confusion with international clients.
Always include what customers should prepare beforehand and what they'll receive after the session. This reduces no-shows and sets clear expectations.
Creating Membership Bundles
Membership bundles provide ongoing value to customers in exchange for regular payments. They work well for exclusive content, community access, or ongoing services.
Step 1: Access the 'Memberships' section in your Flowlance dashboard.
Step 2: Click 'Create New Membership' and choose your membership type (monthly, quarterly, or annual).
Step 3: Define what members get access to. This might include exclusive content, discounts, or priority booking.
Step 4: Set your pricing and billing cycle. Consider offering a slight discount for annual payments.
Step 5: Create a compelling membership description that highlights ongoing benefits, not just one-time perks.
Step 6: Consider offering a trial period or first-month discount to encourage sign-ups.
The most successful memberships solve ongoing problems or provide continuous value, not just access to existing content.
Pricing Your Products Effectively
Getting pricing right affects both sales and profitability. Here's how to approach it:
Research market rates for similar products in your field. Check competitors and industry standards.
Consider your time investment for creating and delivering the product or service.
Factor in platform fees that Flowlance charges for transactions.
Test different price points starting higher than you think, then adjusting based on customer response.
Bundle related items to increase average order value while providing more customer value.
Practice
Set up one digital product in your Flowlance store right now. Choose something simple like a PDF guide or template you already have. Go through the entire process from upload to publishing.
Pay attention to which steps take longer than expected and where you need more information. This helps you streamline the process for future products.
FAQs
How do I deliver digital products to customers after purchase?
Flowlance automatically sends download links to customers via email after successful payment. You can customise the email template in your account settings.
Can I limit how many times someone downloads a digital product?
Yes, you can set download limits and expiry dates for digital products in the product settings.
What file types work best for digital products?
PDFs work well for guides and documents. Zip files are good for multiple items or templates. Keep file sizes reasonable for faster downloads.
How do I handle different time zones for session bookings?
Set your default time zone in account settings and always display it clearly on session descriptions. Consider using scheduling tools that show times in the customer's local time zone.
What should I include in membership bundles to make them worthwhile?
Focus on ongoing value like monthly resources, community access, regular check-ins, or exclusive content. Avoid just bundling existing one-time products.
Can I offer refunds for digital products?
You can set your own refund policy, but digital products are typically non-refundable due to their instant access nature. Make this clear in your product descriptions.
Jargon Buster
Digital Products – Downloadable files like PDFs, templates, or courses that customers can access immediately after purchase
Sessions – Bookable appointments, consultations, or classes that customers can schedule through your store
Membership Bundles – Subscription-based offerings that provide ongoing access to content, services, or community features
Recurring Revenue – Income that continues regularly from subscriptions or memberships rather than one-time purchases
Download Limits – Restrictions on how many times customers can download digital products
Billing Cycle – How often membership fees are charged (monthly, quarterly, annually)
Wrap-up
You now have the knowledge to expand your Flowlance store beyond basic service listings. Digital products provide passive income, sessions let you monetise your time effectively, and memberships create predictable recurring revenue.
Start with one type of product and get comfortable with the process before adding others. Focus on clear descriptions and fair pricing that reflects the value you provide.
Your next step is to create your first digital product or session. Choose something you can set up this week and start testing what works for your audience.